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Categories Marketing Agencies Creative Media Sustainability Technology

Brand strategy

Brand strategy is an important aspect of building influence and favorability with both consumers and the market, therefore, it is important that brands put a sound strategy in place to achieve their business goals.

We probe the positions taken by, the personas adopted by and the promises made by today’s most important brands, from global market leaders such as Coca-Cola and KFC to the plucky challengers making their mark.

the blackout box campaign

New

3 min read
Denmark’s energy crisis sparks innovative awareness campaign, ‘The Blackout Box’
sustainability
The backs of three people who look out over an outdoor event while the sun shines

New

6 min read
So you’re planning an event. But is it really sustainable?
The Drum Network
Bumble

New

5 min read
Women were having nun of Bumble’s celibacy ad. Nor were strategists
Opinion
Suzanne Kounkel, global and US chief marketing officer at Deloitte, Stein IAS’ Global President Craig Duxbury in their fireside chat at B2B World Fest in London

New

4 min read

Sponsored

Deloitte’s Suzanne Kounkel on why the B2B decade is in full swing
Promoted
coi leray

New

8 min read
Best Ads of the Week: Coi Leray kicks it with Foot Locker & Dove decodes mom life with AI
Dove
Man with Dior shoes hanging out of car window

2 days ago

12 min read
Consumer conceptions about luxury are changing, according to Reddit data
Social Media
Bumble's celibacy ad

2 days ago

5 min read
​Sorry, not sorry: don’t let dud ads like Bumble’s deter provocateurs
Opinion
Guinness ad

2 days ago

4 min read
Brands should embrace sports fans, not superstars, to tell more emotional stories
Opinion
Senior advertising talent

2 days ago

4 min read
After a long wait, agencies are again battling over senior advertising talent
Opinion

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024