The Millennial Chapter

Bauer Media has built its brands and business on a deep understanding of its 22m audience. Bauer Knowledge is the home of unparalleled audience insight – and the Millennials Chapter is the first in a series of in depth studies into key audiences. The Drum and Bauer Media are working together to bring context and relevance as well as the implications of this year long study of the world of 16-34 year olds to life.

Featured Video

In Their Own Words - Millennials Discuss Their Lives

Go behind the scenes of Bauer Knowledge: The Millennial Chapter to meet our participants!

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Latest Content

Bauer Media Launches the Millennial Hierarchy of Needs

Bauer Media has developed a version of Maslow’s hierarchy of needs pyramid theory based on millennial behaviour.

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Marketing to millennials - the danger of myths

They're not all digital natives

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Marketing to millennials - flexibility is crucial

Resilience and flexibility the new behavioral attributes

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Marketing to millennials - the importance of experiences

How are agencies and their clients engaging with millennials?

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In Their Own Words - Millennials Discuss Their Lives

Go behind the scenes of Bauer Knowledge: The Millennial Chapter to meet our participants!

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Welcome to the real Millennial Generation - Digging deep into their lives

The Drum and Bauer Media collaborate for the launch of a landmark study

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Profile: Anne-Marie Lavan, Bauer Media group marketing director

Creating insight of everyday use to agencies and advertisers

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School of Grazia - Why Experience Matters

By Victoria Harper, Assistant Editor, Grazia

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The Long And Short Of It: What Works For 20-Something Millennial Girls Online

Lena de Casparis, Acting Deputy Editor, The Debrief at Bauer Media

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About Bauer Knowledge: The Millennial Chapter.

Bauer Knowledge: The Millennial Chapter is funded by Bauer Media but all content is editorially independent, except pieces labelled "brought to you by". Find out more here