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Ad of the Day: Leo Burnett’s first spot for Confused.com is a joyous whistle-along
Opinion
What apps do with your health data when you're not looking
The Drum Network
Why AI-created virtual avatars are the future of digital selling
How embracing creativity transformed ‘boring’ health company Sanofi
Tropicana aims to capitalize on summer wedding season with ‘Pulp Prenup’
The Drum’s Daily Briefing: Universal Music & TikTok strike chord & Snapchat’s AI makeo...
Ad of the Day: Erling Haaland becomes Clash of Clans character
Just Eat’s brand boss on why its celebrity strategy continues to deliver
Why Boots decided to give health and beauty the same treatment
The Drum Network
How to say something compelling in a world of headline-readers
Opinion
Why I’m uncomfortable with healthcare marketing’s obsession with ‘patients’
Opinion
The advertising playbook is like theatre. But health brands had to ditch the script
Opinion
Our health will be the real price of climate change
Ad of the Day: Lynx makes a bold bet on comedy with two new spots
The Drum Network
Why are people more concerned with treatment than prevention in global healthcare?
Digesting what goes into Tums owner Haleon’s health influencer strategy
Amazon releases Q chatbot for all businesses, upping the stakes in the generative AI race
Opinion
Reader's Digest closure a reminder that even giants can fall in media
Opinion
Socially savvy brands will be ready no matter what happens to TikTok
Putting on an event? Here’s how to show your CEO it was worth the investment
Inside Lovehoney’s campaign to position itself within the healthcare category
Opinion
Was Waitrose’s wonky work willfully winding up Wandsworth Council?
Can marketing convince you to give up a kidney?
Football stars Jack Grealish, Vini Jr & others juggle it out at Wembley in Pepsi-Uefa push
Opinion
Forget the FOMO, e-commerce isn’t an ‘all or nothing’ challenge for brands
Opinion
From food ‘farmacies’ to longevity resorts, the trends transforming the health industr...
Is Ozempic’s marketing leaning into its viral weight loss reputation?
The Drum’s Daily Briefing: AI ad scams and wonky billboards
Opinion
Planners need to stop misdefining working-class with ‘archaic’ socioeconomic grading
Ad of the Day: KFC looks forward to BBQ season with rain-sodden spot
Promoted
5 of the most effective creative ads in the health & pharma sector
Wes Anderson’s puppet maker on what went into making Just Eat’s stop-motion ad
Opinion
Listen to your heart, not healthtech, if you want to live longer
Ray-Ban Meta encourages ‘living all in,’ seeing the world in style with smart glasses
Mattel to bring 3 fast kids channels to Samsung TV Plus, with Barbie, Hot Wheels & more
Motel 6 names Garfield its ‘chief pet officer’ & opens pet-friendly Garfield-themed su...
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