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A Creative Disruption festival from The Drum

Burger King's secret sauce

Featuring

  • Fernando Machado, global chief marketing officer, Burger King
  • Sonoo Singh, associate editor, The Drum

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Fernando Machado, the global marketing director at Burger King, will discuss how and why he introduced Burger King’s creative ideas-first strategy that has led to the brand winning many creative awards in the process in recent years and gained the fast food giant mass attention, most recently with its ‘Moldy burger’ ad.

Burger King was named by The Drum's World Creative Rankings as the world’s most awarded brand for 2019, ahead of The New York Times, Nike, Mars and Ikea.

Speakers

Fernando Machado
global chief marketing officer, Burger King
Sonoo Singh
associate editor, The Drum

A new normal? lessons for brands and marketers

Best Practice

Featuring

  • Stephen Lepitak, executive editor, The Drum
  • John Sculley, former ceo of Apple, former president of Pepsi
  • David A Steinberg, chief executive officer, Zeta Global
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The Drum Digital Advertising Awards winners ceremony

Best Practice
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The Mars mission

Best Practice

Featuring

  • Stephen Lepitak, executive editor, The Drum
  • Andy Pharoah, vice president, corporate affairs & sustainability, Mars
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A cup of tea with... Keith Weed

Best Practice

Featuring

  • Stephen Lepitak, executive editor, The Drum
  • Keith Weed, president, Advertising Association
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Positive Energy, Innovation and Creative Thinking

2020 will see huge changes to our society, economy and undoubtedly our industry but our outlook is far from gloomy, the Can Do Festival represents the positive energy, innovation and creative thinking that makes the marketing community such a powerful force for good.
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