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A Creative Disruption festival from The Drum

What marketers need from adtech in lockdown

Featuring

  • Peter Markey, chief marketing officer, TSB
  • John McCarthy, reporter, The Drum
  • Philip Acton, country manager UK and Benelux, Adform
In partnership with

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Before lockdown was initiated around the world, marketers were faced with an array of challenges around the death of the third-party cookie, the democratisation of data, and a greater reliance on walled gardens. Now, juggling these issues, brands are wondering whether they should speak during a pandemic, and what they should say - in particular around huge societal topics like the Black Lives Matters movement. Join The Drum, Adform and some top marketers to learn how to navigate the pandemic, embrace agile digital solutions, and come out of the crisis as a stronger brand in a better society.

Speakers

Peter Markey
chief marketing officer, TSB
John McCarthy
reporter, The Drum
Philip Acton
country manager UK and Benelux, Adform

The future of the client-agency relationship

Marketing

Featuring

  • Charlotte McEleny, deputy and Asia Pacific editor, The Drum
  • Brent Smart, chief marketing officer, IAG
  • Pratik Thakar, head of integrated marketing communications, asean, Coca-Cola
Watch
In partnership with Yext

No wrong answers: flattening the misinformation curve

Marketing

Featuring

  • Gordon Young, editor-in-chief, co-founder, The Drum
  • Jon Buss, managing director - UK & Northern Europe, Yext
Watch

Unlocking the potential of women's sport post-lockdown

Marketing

Featuring

  • Rebecca Stewart, trends editor, The Drum
  • Zarah Al-Kudcy, head of commercial partnerships, Formula 1
  • Laura Weston, head of PR & trustee, Women's Sport Trust
  • Emily Defroand, hockey player, Team England and Team GB
Watch
In partnership with Neustar

Agile marketing is about focus, not speed

Marketing

Featuring

  • Mark Gooding, head of growth, marketing solutions, EMEA & APAC, Neustar
  • Sinem Soydar, global senior digital marketing manager, Vodafone Group
  • Gordon Young, editor-in-chief, co-founder, The Drum
Watch

Positive Energy, Innovation and Creative Thinking

2020 will see huge changes to our society, economy and undoubtedly our industry but our outlook is far from gloomy, the Can Do Festival represents the positive energy, innovation and creative thinking that makes the marketing community such a powerful force for good.
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Examining how creative disruption will shape the future of...

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