Channel 4: Complaints Welcome by 4Creative
- Location:
Channel 4 has launched a talent campaign that celebrates the range and diversity of its stars through complaints made against them.
In its typical quirky and off-the-wall style, 'Complaints Welcome' brings to life the weird and wonderful complaints Channel 4 has received about its presenters, to highlight the fact that the broadcaster lives to spark discussion.
Featuring an all-star cast of Channel 4 darlings, the ad opens with Hollyoaks actor Kieron Richardson and his husband kissing in front of dinner table laden with food. He turns to the camera and says “I’m not homophobic but do we have to have gay-kissing at dinner time?" He then promptly tears a wedge of chicken off a bone with his teeth.
The Great British Bake Off's judge Prue Leith is seen talking with her mouth full (another complaint) while Grand Design's Kevin McCloud regally dressed within a flamboyant setting, has his tea and biccy's delivered on a tray by a builder to the complaint "he's too posh."
Out of the darkness shines rapper Big Narstie's face that's "too black," presenter Sandi Toksvig then appears wearing a Top Gun leather jacket. As she sits on the back of a motorbike, with explosions going off in the background, she says in a deep, macho voice “she looks like Tom Cruise.”
The ceramic artist Grayson Perry appears in his studio as his female alter-ego, Claire. His complaint: "It wouldn’t be so bad if he tried to make himself look like a normal woman!”
Created by its in-house agency 4Creative, the spot also stars Catastrophe writer Sharon Hogan who "confirms my suspicion that women aren't funny," Countdown's Rachel Riley who's "outfit is totally inappropriate," Jon Snow dressed as Game of Thrones' Jon Snow because he "knows nothing," the Derry Girls who "need subtitles" and Jamie Oliver's "sausage fingers."
The film ends on chatshow host Mo Gilligan who hasn't actually received a complaint. He winks to the camera, and a sparkle glints off his teeth. Viewers wishing to make a complaint are then advised to contact ComplaintsWelcome@Channel4.co.uk.
Credits
4Creative
Acting Head of 4creative - Chris Wood
Executive Creative Director - AliceTonge
Creative Directors - Jonas Roth, Rasmus Smith Bech
Creatives - Eoin McLaughlin, Caio Turbiani, Raminder Sumra
Director - Alex Boutell
Designer - Tim Fellowes
Account Management
Group Business Director - Matt Berry
Production
Head of Production - Clare Brown
Executive Producer - Shananne Lane
Senior Producers- Fiona Wright, Shananne Lane, Tabby Harris
Production Manager - Laura Jenkins
Junior Production Manager - Christopher Osborne
Project Manager - Olivia Emmerson
Director of Photography - Matt Fox
Production Designer - Simon Davis
Costume Designer - Kate Ruth
Make-up Designer - Susana Mota
Editor - Adam Rudd @ Whitehouse Post
Grade - George Kyriacou @ Black Kite Studios
VFX - JAM VFX
Music Re-record - Leland Music
Audio - Abi Leyland/Envy Post
Marketing
Controller of Marketing & Media - James Walker
Deputy Head of Marketing - Laura Ward Smith
Marketing Manager - Laura Woodcock
Commissioning
Head of On-Screen Talent - Emma Hardy