Guinness: advert-top-1 by AMV BBDO & Irish International
- Location:
Guinness is betting big on Instagram video for the latest iteration of its 'Made of More' campaign and will become the first brand to run a 60-second video on the social platform in the UK and Ireland.
The ad, which is filmed in black and white, takes viewers back to 1930s’ New York and tells the story of John Hammond, a white jazz enthusiast who was born in turn-of-the-century Manhattan before the civil rights movement.
Despite the fact black and white musicians rarely played together at the time and many music venues permitted white audiences only, Hammond travelled the clubs and bars of Harlem seeking undiscovered musical talent for his radio show and would often be the only white man in the room. He went on to become a talent scout and was responsible for discovering musicians like Billie Holiday, Count Basie and Aretha Franklin.
The ad and accompanying historical documentary will be supported with a TV, digital, social and PR campaign.
Credits
Creative/ Art Director: Steve Jones
Copywriter: Mark Nutley
Art Director: Pat Hamil
Agency Planners: Steve Hopkins, Rory Gallery, Lilian Sor
Agency Account Man: Michael Pring, Ben Griffiths, Amber Glenister, Tessa Brisbane, Chris Ferguson, Marina Lanaghan
Agency Producers: Olly Chapman, Trish Russell, Zoe Cunningham
Media Agency: Carat GB and Carat Ireland
Media Planner: Jackie Lyons, Jana Clear, Eimear O’Farrell, Olivia Murphy
Production Company: Cherry
Director: Jake Nava
Production Co. Producer: Benedict Cooper
Editing: The Quarry
Editor: Scot Crane
Post-production Company: The Mill
Pulse: Harriet Reynolds, Tommy Willis, Will Kennedy, Sophie Beaumont
Audio Post-production: Factory
Digital Design Company: XLab
