AT&T: AT&T Masters creative by BBDO
- Location:
AT&T is debuting new work in support of its business enterprise platform, employee activism, distracted driving and gender equality campaigns. The advertising is designed to celebrate the company’s values, people and technology vision.
AT&T Business is using the Masters as a platform to launch a campaign targeting mid-sized business. Directed by Academy Award-winner, Michel Gondry, the spots use roving blue portals as a visual metaphor for ‘Edge-to-Edge Intelligence,’ showing how the portals show up to give business decision makers and owners the power to see and react to every corner of their business.
‘AT&T Believes’ is a nationwide effort to support the ideas of employees to help with creating positive change where they work and live. The first program launched in Chicago last fall with the goal of economic change in Chicago’s most distressed neighborhoods. Starring real AT&T employees, ‘Roll Up Your Sleeves’ shows how the new campaign transforms the passion of its employees into actionable programs that help ignite and revitalize the communities where they live and work.
For the past decade, AT&T has promoted distracted driving awareness initiatives. As a new 5G world is launching, AT&T is addressing the evolution of technology in its latest installment of the ‘It Can Wait’ campaign, now in its 10th year. Directed by Academy Award-winner Kathryn Bigelow, the futuristic spot tells the story of a family out for a Sunday drive. The father is seemingly texting while driving until his family tells him to put the phone down. It’s then that we see that the car is self-driving and the family is able to watch a movie together while on the road. The ad is designed to help people imagine how 5G technology might transform driving altogether while taking distracted driving off the table.
‘When They Tell My Story’ is focused on gender equality from a golfing perspective. During the Masters, the company will showcase its commitment to gender equality with a 30-second spot that chronicles the emotional connection of young girls growing into the game of golf and being empowered by the confidence the game gives them.
Credits
Agency: BBDO
Client: AT&T
Title: Believe – “Roll Up Your Sleeves” + “We The Believers”
Creative Agency: BBDO
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Chief Creative Officer, Chicago: Andres Ordonez
Group Executive Creative Director: Matt MacDonald
Executive Creative Director: Vince Cook
Creative Director: Dan McCormack
Creative Director: Jon Leachman
Creative Director: Cinzia Crociani
Creative Director: Fernando Passos
Associate Creative Director: Brynna Aylward
Associate Creative Director: Dane Canada
Junior Copywriter: Angela Williams
Junior Art Director: Allie Salzman
Director of Integrated Production: David Rolfe
Group Executive Producer: Julie Collins
Executive Producer: Melissa Tifrere
Junior Producer: Michael Ritchie
Senior Account Director: Kathryn Brown
Account Director: Katie Hollenkamp
Account Manager: Katelyn Burns
Account Manager: Caroline Main
Chief Strategy Officer: Crystal Rix
Head of Integrated Strategy:Thomas Han
Strategy Director: Ben Bass
Senior Project Manager: Currey Dorris
Production Company: Little Minx
Director: Malik Sayeed
Line Producer: Mark Hwang
Executive Producer: Helen Hollien
Founder: Rhea Scott
Editorial: Rock Paper Scissors NY
Editor: Carlos Arias
Assitant Editor: Ashley Tantillo
Executive Producer: Eve Kornblum
Producer: Julianne Cort
Post Producer: Barbara Kontarovich
Finishing / VFX: Company 3
Colorist: Tom Poole
Producer: Alexandra Lubrano
Assistant: Jenny Montgomery
Music: “Nobody Knows” by TL Barrett and the Youth for Christ Choir
Audio Post: Post Human
Post Producer: Justine Cortale and Patrick Sullivan
Engineer RUYS: Mike Marinelli
BTS Shooting and B Unit Camera:
B Unit Cinematographer: Kirby Griffin
BTS Camera:Tom Ciciura
Agency: BBDO
Client: AT&T Business
Title: “Anthem” :30, “Gelato” :30, “Athletic Shoes” :30
Creative Agency: BBDO
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
EVP, Group Executive Creative Director: Matt MacDonald
EVP, Executive Creative Director: Daniela Vojta
EVP, Executive Creative Director: Susan Young
SVP, Senior Creative Director: Kara Goodrich
VP, Creative Director: Pebble Goh
EVP, Group Account Director: Kathryn Brown
SVP, Senior Account Director: Sarah Morrison
Account Director: Jesse Barnett
EVP, Group Executive Producer: Julie Collins
VP, Executive Producer: George Sholley
Executive Music Producer: Melissa Chester
Business Manager: Adele Solomon
Integrated Talent Supervisor: Dawn McCormick
Production Company: Partizan
Director: Michel Gondry
Managing Director / Executive Producer: Lisa Tauscher
Executive Producer / Head of Production: Molly Griffin
Line Producer: Raffi Adlan
Director of Photography: Shawn Kim
Editing Company: Cosmo Street Editorial
NY Executive Producer: Maura Woodward
LA Executive Producer: Yvette Cobarrubias
NY Producer: Anne Lai, Luiza Naritomi
LA Producers: Kacie Gomez
Editors: Tessa Davis
Assistant Editors: Josh Berger, Taylor Morano, Habib Semaan, George Irizarry
Visual Effects & Finishing: The Mill
Senior Producer : Erin Hicke
VFX Coordinator: Mary Mondrus
Creative Director / 2D Lead: Glyn Tebbutt
2D Team: Tim Rudgard / Franz Kol / Katerina Aroyyo / Jeannie Huynh (Remedy) / Daniel Lang / Matthew Dobrez / Lisa Kim / Tim Robbins
Design Lead / 3D Lead: Fredrick Ross
3D Team: Katie Yancey
Design Team: Patrick Kipper / Greg Rubner / Anastasia Skrebneva
Audio Finishing: Sonic Union
Producer: Patrick Sullivan
Sound Engineer: Steve Rosen
Music Company: Beacon Street Studios
Composers: Beacon Street Studios
Executive Producer: Leslie DiLullo
Telecine Color: The Mill
Telecine Artist: Adam Scott
Senior Color Producer: Liza Kerlin
Color Assists: Nate Seymour / Gemma Parr / Logan Highlen
Agency: BBDO
Client: AT&T
Title: ICW 5G Until Then
Creative Agency: BBDO
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Group Executive Creative Director: Matt MacDonald
Executive Creative Director: Daniela Vojta
Executive Creative Director: Susan Young
Creative Director: Robert Wakeland
Creative Director: Stephen Winston
Director of Integrated Production: David Rolfe
Group Executive Producer: Julie Collins
Executive Producer: Adam Perloff
Senior Account Director: Kathryn Brown
Account Director: Katie Hollenkamp
Account Manager: Katelyn Burns
Chief Strategy Officer: Crystal Rix
Head of Integrated Strategy: Thomas Han
Strategy Director: Ben Bass
Director of Project Management: Natalie Taylor
Production Company: Smuggler
Director: Kathryn Bigelow
Co-Founder: Patrick Milling-Smith
Co-Founder: Brian Carmody
Chief Operating Officer: Andrew Colón
Executive Producer: Allison Kunzman
Line Producer: Donald Taylor
Editorial Company: Lost Planet
Editor: Hank Corwin
Assitant Editor: Kenji Yamauchi
Executive Producer: Krystn Wagenberg
Producer: Casey Cayko
Finishing / VFX: Mill NY
Chief Creative Officer: Angus Kneale
Creative Director: Gavin Wellsman
Colorist: Fergus McCAll
Executive VFX Producer: Eliana Carranza-Pitcher
Executive VFX Producer: Heath Raymond
Senior Producer: Nirad “Bugs” Russell
Co-ordinators: Christina Chung
2D Leads: Siro Valente
3D Lead: Agit Menon
Sound Design: Brian Emrich
Audio Post: Wave Studios, NY
Engineer/Mixer/ Additional Sound Design: Chris Afzal