Dove Chocolate: advert-body-3 by BBDO NY
- Location:
Dove Chocolate is bringing chocolate back to the top of the Valentine’s gift giving world with two separate campaigns, the brand’s biggest advertising effort in recent years. The two-pronged effort introduces a new line of Dove Chocolate Bars as well as targets shoppers for Valentine’s Day, the brand’s biggest sales moment of the year.
In the first effort from BBDO NY, Dove Chocolate celebrates the bold, unapologetic, pleasure-seeking woman of today, or, as the ads say, “The chocolate bar for the bold of us.” One ad finds three men, each talking to a florist trying to find the perfect bouquet for the woman they just met. Each explains how perfect the woman is, and at the end, when the separate florists ask what the woman’s name is, the camera pans back to reveal all the men are in the same floral shop as they say in unison, “Daisy.” Cut to opportunistic Daisy in her home, eating a Dove Chocolate bar surrounded by flowers.
In ‘Soulmates’ a man plays with a child in a park and happens upon a woman with a puppy, whom he tries to slyly hit on. She spots his friend in the distance and realizes the man is using the kid to try to pick her up. As they walk away together, with her eating a Dove Chocolate bar, she is seen returning her secret weapon, the dog, to its rightful owner, a bold move, according to the ad’s tag.
The digital Valentine’s Day campaign also embraces the spirit of boldness, showing women what Valentine’s Day looks like when they don’t wait for anyone else to celebrate the day. In two spots, a woman is in the Valentine’s aisle of a store. A voice over states “Every time a woman buys her own chocolate on Valentine’s Day, she sets a teddy bear free to follow its heart”. In one, the darling teddy bear is seen playing piano in a jazz club. In another, teddy is painting a nature landscape.
Credits
The Chocolate Bar for the Bold of Us
MARS CHOCOLATE NORTH AMERICA: Client
Tanya Berman
VP Marketing, MARS Chocolate
Leslie Philipsen
Brand Director, DOVE® Chocolate Brand
Caitlin Yacey
Brand Manager, DOVE® Chocolate Brand
Tatyana Jones
Associate Brand Manager, DOVE® Chocolate Brand
BBDO NEW YORK: Creative Agency
NAME
TITLE
David Lubars
Chief Creative Officer, BBDO Worldwide
Greg Hahn
Chief Creative Officer, BBDO New York
Susan Golkin
Executive Creative Director
Casey Vagianos
Associate Creative Director
Jay Spahr
Associate Creative Director
David Rolfe
EVP, Director of Integrated Production
Amy Wertheimer
EVP, Group Executive Producer
Becky Burkhard
Executive Producer
Julia Milllison
Music Producer
Kirsten Flanik
CEO & President, BBDO New York
Susannah Keller
EVP, Global Account Leader, MARS®
Tani Corbacho
VP, Account Director
Lindsey Mawhee
Account Director
Kirsten Romberger
Account Executive
Maribeth Truffa
Creative Project Manager
Paul Cisco
Business Manager
Annemarie Norris
SVP, Group Planning Director
Christina Stoddard
Planning Director
Michael Schonfeld
Communications Planner
Dexter Blumenthal
Planner
Hungryman: Production Agency
CLIENT NAME
TITLE
Amir Farhang
Director
Nanu Segal
Director of Photography
Jacki Sextro
Executive Producer
Omar Bustos
Line Producer
Rock Paper Scissors: Editorial
CLIENT NAME
TITLE
Carlos Arias
Editor
Ashley Tantillo
Assistant Editor
Eve Kornblum
Executive Producer
Julianne Cort
Producer
Barbara Kantarovich
Producer
Eddie Reina
Conform Artist
Sydney Botie
Flame Assistant
Company 3: Post/Finishing Details
CLIENT NAME
TITLE
Tim Masick
Colorist
Kevin Breheny
Senior Producer
Sonic Union: Audio Finishing
NAME
TITLE
Mike Marinelli
Engineer
Pat Sullivan
Producer
Justine Cortale
Producer
#SetTeddyFree
MARS CHOCOLATE NORTH AMERICA: Client
Tanya Berman
VP Marketing, MARS Chocolate
Leslie Philipsen
Brand Director, DOVE® Chocolate Brand
Caitlin Yacey
Brand Manager, DOVE® Chocolate Brand
Christina Cipoletti
Associate Brand Manager, DOVE® Chocolate Brand
BBDO NEW YORK: OLV & Print Creative Agency
NAME
TITLE
David Lubars
Chief Creative Officer, BBDO Worldwide
Greg Hahn
Chief Creative Officer, BBDO New York
Susan Golkin
Executive Creative Director
Rich Fiset
Associate Creative Director
Kelly Kennedy
Associate Creative Director
David Rolfe
EVP, Director of Integrated Production
Amy Wertheimer
EVP, Group Executive Producer
Becky Burkhard
Executive Producer
Julia Millison
Music Producer
Erin Breen
Head of Art Production
Lizzy Lehn
Associate Art Producer
Kirsten Flanik
CEO & President, BBDO New York
Susannah Keller
EVP, Global Account Leader, MARS®
Tani Corbacho
VP, Account Director
Lindsey Mawhee
Account Director
Kirsten Romberger
Account Executive
Maribeth Truffa
Creative Project Manager
Paul Cisco
Business Manager
Annemarie Norris
SVP, Group Planning Director
Christina Stoddard
Planning Director
Dexter Blumenthal
Planner
Hungryman: Production Agency
CLIENT NAME
TITLE
Amir Farhang
Director
Nanu Segal
Director of Photography
Jacki Sextro
Executive Producer
Omar Bustos
Line Producer
Rock Paper Scissors: Editorial
CLIENT NAME
TITLE
Carlos Arias
Editor
Ashley Tantillo
Assistant Editor
Eve Komblum
Executive Producer
Julianne Cort
Producer
Barbara Kantarovich
Producer
Eddie Reina
Conform Artist
Sydney Botie
Flame Assistant
Company 3: Post/Finishing Details
CLIENT NAME
TITLE
Tim Masick
Colorist
Kevin Breheny
Senior Producer
Sonic Union: Audio Finishing
NAME
TITLE
Mike Marinelli
Engineer
Pat Sullivan
Producer
Justine Cortale
Producer
Print Photography
NAME
TITLE
Chris Simpson
Photographer
Dcoy Studios : Print Retouching
NAME
TITLE
Lucas Carvalho
Lead Retoucher
