Argos: advert-body-1 by CHI & Partners
- Location:
The ‘80 Days of Argos’ campaign, developed by CHI&Partners, is made up of a series of unique, 10-second spots, celebrating how customers can truly ‘seize today’, every day, with Argos throughout Spring and Summer by using Fast Track delivery. The market-leading service offers four same-day delivery time slots, including evenings, seven days a week for just £3.95.
Drawing inspiration from real-world events and dates in the nation’s calendar, from the London Marathon to Wimbledon, as well as responding to the Great British weather, the campaign aims to encourage viewers to make the most of each day by getting what they want delivered today, reflecting the wants of the nation.
The campaign will spotlight the top products shoppers can order and receive on the same day with Argos. These include the new Nintendo Switch, Beats headphones, Sony TVs, Dyson fans and outdoor goods such as bikes, paddling pools and barbecues.
Each new execution will use the products as a focal point to celebrate that day’s date in a visually creative way – such as chattering Furbies, troll dolls having a blow-dry, a TV cinema drive in and cats typing on laptops – all set against the characteristic ‘white world’ backdrop of previous Argos campaigns.
Credits
Executive creative director: Yan Elliott
Creative director: Laura Rogers
Creative: Liz Oakley, Duncan Brooks
Planner: Rebecca Munds, Rob Sandford
Producer: Rick Carter
Production assistant: Alfie Glover-Short
Business partner: Gary Simmons
Account director: Stephanie Leonard
Account manager: Ciara Burke
Production company: Friend London
Director: Tim Main and Joe Dixon
Production company producer: Richard Fenton
Director of photography: Denzil Armour Brown
Production designer: Mark Connell
Production manager: Duncan Bernard
Facility production company: Nordic Productions
Facility producer: Greta Kleinė
Editing: Cut and Run
Editor: Sam Jones
Post production: Big Buoy
Flame artist: Jim Allen
Post producer: Barny Wright
Sound studio: Jungle Studios
Sound design: Jim Griffin
Sound design assistant: Nathan Kiff
Voiceover: Miquita Oliver
Media agency: Mindshare
Media planner: Mark Baschnonga & Jenny Dolan
Social & content agency: AllTogetherNow
Managing director: Steve Parker
Associate director: Jason Andrews