Flight Centre: Be Unbordered by Cossette
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Flight Centre Canada has launched an exciting new brand campaign to encourage travellers to escape the monotony of routine travel. The integrated marketing campaign, 'Be Unbordered' is a first for the company in Canada and will serve to build consumer awareness about Flight Centre’s specialty in working with clients to create unique travel experiences.
The campaign was developed after working with Cossette, to articulate the unique culture that binds Flight Centre – the spirit of adventure and personal travel experience they want to share with customers.
Flight Centre’s conversation-starting commercial is directed by Oscar-winner Joachim Back and will be featured on TV and cinema screens, compelling viewers to consider something ‘Unbordered’ for their next getaway. Canadians will also notice many playful out-of-home advertisements such as street car wraps in Toronto, and key billboard placements in Toronto, Vancouver and Calgary.
Credits
Flight Centre
EVP, Retail Divison - Gavin Miller
Head of Marketing - Aaron Stubbings
Brand Leader - Michelle Suggett
Content & Creative Director - Karina Gill
Creative
Global Chief Creative Officer - Peter Ignazi
Associate Creative Directors - Spencer Dingle & Jordan Hamer
Accounts
SVP, Client Service Director - Janis Lindenbergs
VP, Business Lead - Anabella Mandel
Account Director - Dianne Kim
Senior Producer - Erica Metcalfe
Strategy
SVP, Strategy – Rosie Gentile
Director of Strategy - Geoff Gingerich
Strategist - Michael Szego
Design
Group Creative Director, Head of Design - Luis Coderque
Production
Partners Film
