Avocados From Mexico: advert-body-2 by Energy BBDO
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Avocados from Mexico's fifth annual Super Bowl ad will feature Emmy- and Tony Award-winning actress and singer, Kristin Chenoweth.
The brand will use its brand of lighthearted humor for its 30-second spot that will run in the second quarter of the game broadcast. ‘Top Dog’ features the fictional ‘53rd Annual Human Canine Show’, hosted by Kristin Chenoweth. The tables are turned as dogs proudly watch their humans while they compete for Avocados from Mexico as a winning treat, performing different commands from sit to shake to stay.
A teaser for the ad shows three dogs are howling in an empty dog show ring. Chenoweth then stops them and says, “No, no, no, it’s supposed to sound like this,” as she operatically sings the Avocados from Mexico tag.
The brand, which made Energy BBDO its agency partner last year, is also bringing the campaign to life ahead of the game, partnering with Adopt-A-Pet to support the commercial concept that involves dog adoption technology using IBM Watson AI to engage consumers in a unique way beyond the broadcast – and perhaps give some dogs new homes in the process.
This year, Avocados from Mexico will offer access to AnythingForAvos.com, the brand’s Big Game digital hub that gives consumers access to fun and interactive content that underlines the value of the brand. Through its digital initiatives, the brand will offer over 20 different activations via the multi-experience platform, as well as content across all major social media platforms.
Credits
Client: Avocados From Mexico
Agency: Energy BBDO
Chief Creative Officer: Andrés Ordoñez
Executive Creative Directors: Josh Gross, Pedro Pérez
Creative Directors: Alejandro Juli, Manuel Torres
Senior Art Directors: Hansel Quintela, Chris George
Senior Copywriters: Colin O’Toole, Paul Carpenter
Head of Integrated Production: John Pratt
Senior Producer: Jeff Davis
Associate Producer: Brittany Peskind
Executive Music Director: Daniel Kuypers
Program Director: Jeremy Hawking
Managing Director: Jeff Adkins
Client Service Director: Liz Gruszkievicz
Senior Account Executive: Liza Raser
Strategy Director: Shannon Smiley
Production Company: Arts & Sciences
Director: Adam & Dave
Executive Producer: Marc Marrie
Editor: Kevin Zimmerman
Visual Effects: Framestore
Executive Producer: Larissa Berringer
Producer: Jamie Hoskins Smith
Creative Director: David Mellor
Shoot Supervisor: Chris Beers, David Hulin
Compositing Supervisor: Chris Beers
Nuke Artists: Xuechu Zhang, Jacob Daily, Chris Friesen, Denglongyan LI
Design Lead: Dan Solomon
Designer: Dean Ripper
Flame Lead: Luca Pelegatta
Colorist: Maria Carretero
Color Assistant: Clark Griffiths
Audio Company: Another Country
Sound Engineer: Peter Erazmus
Sound Assistant: Cathryn Stark
Executive Producer: Tim Konn
Producer: Louise Rider
Media Agency: Havas Media
SVP, Group Account Director: Bob Galietti
Digital Agency: Richards/Lerma
Director, Brand Management: Alfredo Piña
PR Company: Ketchum Sports & Entertainment
SVP: Patrick Wixted
Music Composer: Andrew Oye