Pringles: Pringles Rick and Morty commercial by Grey Group & Adult Swim

‘Flavor stacking’ has been the focus of the last two Pringles Super Bowl ads, and this year the brand has taken it to the next level by partnering with Adult Swim’s cult favorite Rick and Morty.

In the full animated 30-second spot, a Pringles robot – disguised as Morty – appears overly enthusiastic about the Spicy Barbecue Pizza stack, made using Pringles Pizza, Barbeque and Jalapeno crisps. Rick immediately catches on to his grandson’s bizarrely out-of-character corporate jargon, unmasks the Mortybot and comes to the startling realization that they’re trapped inside a Pringles commercial and can’t get out.

A viral teaser generated more than 1.5 million views across Rick and Morty’s social channels.