Simply Be: advert-body-1 by LOVE
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The size 14 British beauty who was told she would never make it as a model has been revealed as the star of a new Simply Be ad campaign by creative agency LOVE. The 30-second spot airs on primetime TV from Friday 4 March, during Channel 4’s Gogglebox.
The ‘Spring is Right Here’ campaign features Iskra Lawrence, who has over one million Instagram followers, and models Clementine Desseaux (size 18) and Madelyne Villano (size 14) showing off Simply Be’s hottest spring trends to the soundtrack ‘Celebrate’ by Imani Coppola.
Shot by an all-female production team in LA, LOVE chose to work with ex-model turned photographer and director Magdalene Wosinska to capture all campaign elements, including TV and photography.
Credits
Creative Director: Chris Myers
Additional Credits: Senior Account Manager: Kat Towers
Agency Producer: Mercedes Crescenti
Photographer/Director: Magdalena Wosinska
DP: Stefan Weinberger
Producer: Deborah Burch (Snog Productions)
Casting: Yvonne Armstrong (Armstrong Casting)
Stylist: Djuna Bell
Hair: Terri Walker
Make-up: Karolin Kangas
Set Design: Alexys Oliver
Models: Madelyn Villano, Clementine Desseaux, Iskra Lawrence
Soundtrack: Celebrate, Imani Coppola
