Coca-Cola and Google: A Year to Share by Ogilvy

Coca-Cola, Ogilvy Colombia and Google have come together to show that at Christmas “what we share is stronger” than what divides us the rest of the year.

The campaign, ‘A Year to Share’ was designed to reveal how the trends that have divided users throughout the year are being left behind during the holiday season, which brings us together around the Christmas spirit.

As part of its Christmas campaign, Coca-Cola is inviting people to leave their differences aside and get together around the Christmas table to celebrate unique moments as a way of overcoming the tensions that have been dividing families and countries around the world.

To help do that, Coca-Cola has launched a new digital tool and a video supported by Google Trends technology and the 2019 Google searches made around the world. Although throughout the year we have looked up topics that might have separated us, such as “gay marriage”, “youth protests against climate change” or “Notre Dame’s fire”, at Christmas, the searches show that we all get together around common topics: “How to make a surprising a gift”, “How to make the best Santa costume”, “Traditional Recipes”, “How to cook for 12 people”, “How to put on a Christmas light show”.

The campaign video shows those topics that divided people with a Google search field over each one as the months count down to December.

Through the campaign, users will have access to a special version of Google Trends dashboard for Coca-Cola, the free tool that allows people to find the trending searches around the most popular topics.