Reddit: Up The Vote by R/GA California
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This campaign marks Reddit’s first-ever brand marketing campaign and falls under its wider voter engagement initiative, 'Up The Vote.' Created in partnership with R/GA San Francisco, the creative draws parallels between engagement with content on Reddit and participation in real-life elections.
A bedrock of the platform experience, Reddit users cast more than 165 million votes on the site every day to help determine the content most celebrated and what falls to the bottom of the feed.
The new campaign urges Reddit’s 130,000+ active communities and the population at large to bring this same passion to voting in real life, and unite around a shared effort to shape our futures. It will run in out of home ads, print, online (including on Reddit), and in-ad displays across New York, Houston, Chicago and Los Angeles up until Election Day, 3 November.
Credits
EXECUTIVE CREATIVE DIRECTOR(S): Bryan Gregg & Chris Polychronopoulos
CREATIVE DIRECTOR: Kevin Koller
ASSOCIATE CREATIVE DIRECTOR: Jocelyn McCanles
SENIOR ART DIRECTOR: Brian Vandeputte
SENIOR COPYWRITER: Scott Steele
ART DIRECTOR: Ben Muckensturm
SVP, MANAGING DIRECTOR: David Corns
EXECUTIVE STRATEGY DIRECTOR: Yael Cersarkas
ASSOCIATE STRATEGY DIRECTOR: Kaitlyn Frysztak
SENIOR STRATEGIST: Sunny Lee
ASSOCIATE DIRECTOR, MARKETING SCIENCES: Ricky Weina
MD, CLIENT SERVICES: Cara Watson
ACCOUNT DIRECTOR: Parry Rominger
EXECUTIVE PRODUCTION DIRECTOR: Julie Andrews
GROUP DIRECTOR, PRODUCTION: Catherine Hughes
SENIOR PRODUCER: Anya Wilson
VP, HEAD OF MEDIA: Ellie Bamford
GROUP DIRECTOR, MEDIA OPERATIONS: Liz Hart
ASSOCIATE MEDIA DIRECTOR: Faviana Campbell
MEDIA PLANNER/BUYER: Devon Bremer
