Hello Student: Brand identity by SomeOne

Hello Student designs, build and manage homes for students, all over the UK. The new endeavour sets out to talk up to the audience rather than perpetuating the condescending approach taken by so many brands in the student sector. A mobile first digital strategy underpins much of what people will see. Print work is deliberately kept to a minimum. Almost every transaction has been designed so it can be undertaken entirely digitally.

As more than half of the audience using the services of Hello Student are from overseas — non-written communication has been given careful consideration. While the students in attendance have a strong grasp of English, many of the secondary parties may not, such as governments that may be sponsoring the students.

Size-aware iconography was developed by SomeOne to work on mobile, on tablet and on desktop devices without compromising legibility. Bespoke, invisibly tessellating illustrations were developed by SomeOne to brand some aspects of the communications without the need for wordmarks or traditional logo based systems.

The entire brand world has been carefully considered, with photography by Simon Warren, and copywriting by Reed Words.