Compare the Market: advert-body-1 by VCCP
- Location:
Compare the Market has today unveiled its latest advertisement for Meerkat Movies, which captures the magic and surprise of the silver screen. Packed with iconic film references throughout, the ad reimagines Barbara Streisand’s ‘Rain On My Parade,’ sung by Aleksandr, to bring to life the variety of films that can be seen with a year’s membership to Meerkat Movies.
Shot on location in Cape Town, where films such as Tomb Raider, Black Sails and Eye in the Sky were recorded, the advert is comparethemarket.com’s most ambitious yet.
Parisian choreographer Oliver Casamayou, who has worked with Kylie Minogue, Will Young and Cirque Du Soleil, created the elaborate choreography seen throughout. Wardrobe was curated by Moira Meyer, who has worked on films such as Blood Diamond, Lord of War and The Hurt Locker.
Key pieces of costume include Brad Pitt’s uniform from Fury, and Cate Blanchett’s dress from Elizabeth.
Credits
Executive creative director: Darren Bailes
Creative directors: Matt Lloyd, Greg Milbourne, Jay Fretwell
TV producer: James Lethem
Planning director: Hannah James
Account director: Sam Daniels
Account manager: Jamie Isaac-Richards
Production company: Passion Pictures
Live Action production company: Moonlighting Film Production Services
Animation, VFX & post production: Passion Pictures
Director: Dave Scanlon
Choreography: Olivier Casamayou
Wardrobe: Moira Meyer
Live action producer: Patrick Duguid
Animation producer: Anna Cunnington
Editor: Gus Herdman, Trim
Colourist: Simone Grattarola, Time Based Arts
Sound engineer: Ben Leeves, Jungle
Music clearance: Soho Music
Arrangement: Vince Wade
Post-production: Brian Carbin, Stone Dogs