Indiana Farm Bureau Insurance: We're good at insurance by Young & Laramore

Indiana Farm Bureau Insurance (IFBI), and its AOR, Indianapolis-based independent agency, Young & Laramore, have announced the launch of their ninth annual local Super Bowl campaign.

The campaign plays on the idea that everybody is good at something — like bringing all the groceries inside in a single trip, or perfecting the exact right cereal-to-milk ratio, and it’s okay if insurance isn’t one of those things because Indiana Farm Bureau Insurance is very, very good at insurance.

The campaign will run across numerous forms of video and audio in the state of Indiana - including live sports broadcasts (Super Bowl, Indiana Pacers, March Madness, 2020 Summer Olympics), Hulu, drivetime radio, etc. The idea is to find those moments when audiences are highly engaged with the content they are consuming.