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Flammable Jam directors split but agency goes on

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By The Drum Team, Editorial

November 28, 2001 | 2 min read

Three of the four founding directors of one of Scotland's leading new media agencies, Flammable Jam, have left the Glasgow-based company.

Hoss Gifford is now the only remaining original director of the company, which was formed following a breakaway from Black ID last year.

Michael Falconer, Donnie Kerrigan and Brian Limond have now started up a new agency called Chunk Ideas.

In a joint statement made to The Drum late last week the four directors said: "There has not been the same sense of camaraderie and togetherness between the directors as when we started the company.

"After discussions, it was clear that changes should be made."

Gifford will now take the role of managing director of Flammable Jam, which currently holds the title of Scottish New Media Agency of the Year 2001, after winning a review of the new media sector carried out earlier this year by The Drum.

Gordon Black, managing director of Black ID, said: "I suppose it is further fragmentation in the new media market, which is unfortunate. We're actually trying to scale up in size, but the model looks very different now. I think more boutiques will emerge in the coming years and I think they will multiply.

"I certainly think it is inevitable that there will be further fragmentation which ultimately means smaller agencies experiencing more competition. It's now the first time a fragment has fragmented into something else."

The joint statement concluded: "Hopefully, both companies will prosper and provide the industry with two times the fun."

Flammable Jam has also been commissioned to create a fourth website for Toyota and an online marketing campaign for Powergen.

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