BBDO NY employees get creative with Snapchat stories
BBDO NY invited a number of its departments to participate in a ‘Snapchat Story’ challenge to find out which story-telling techniques on the app work and which ones fall flat.
The agency said the game was part of its ongoing effort to weave technology into the day-to-day lives of its employees, especially as brands continue to use the app to share content.
Each story had to be tied to a daily theme, such as baked goods or birthdays, giving employees the chance to explore the feature and find out the best way to tell a story with it.
The idea for the challenge came from director of integrated production David Rolfe, who challenged his production department to experiment with Vines when the video-sharing service first came out. Later, BBDO rolled out the Vine-based ‘Fix in Six’ campaign for Lowe’s.
See a two-minute compilation of the agency’s best story submissions above.