How brands marked #WorldEmojiDay on Twitter
With #WorldEmojiDay trending on Twitter, brands have tapped into the trend during the annual celebration of the colourful visual language.
![World Emoji Day World Emoji Day](https://thedrum-media.imgix.net/thedrum-prod/s3/news/tmp/77017/untitled_design_5_0.jpg?w=608&ar=default&fit=crop&crop=faces&auto=format)
How some brands marked the occasion
With the social media arms race intensifying between these brands, several competed for prominence on Twitter, chasing the most RTs and likes for the free brand engagement.
Below are some of the finest tweets issued.
XboxUK
#worldemojiday just got a little more heroic pic.twitter.com/SlGoTjpNl0
— Xbox UK (@xboxuk) July 17, 2016
Team Sky
#TDF2016 st.15
12h05 UK
16h34 UK
2x Cat3 1x Cat2 2x Cat1 1x HC
12h Eurosport/ITV4
Weather#WorldEmojiDayhttps://t.co/XP0oVW9sni
— Team Sky (@TeamSky) July 17, 2016
British Heart Foundation
Thanks to all your support, our researchers are fighting for every heartbeat every single day. #WorldEmojiDay pic.twitter.com/up9jgyd6iG
— BHF (@TheBHF) July 17, 2016
BBC iPlayer
We're in the mood for some #WorldEmojiDay fun. Can you guess the show by the emoji clues in this picture? pic.twitter.com/8KaE8SFLIP
— BBC iPlayer (@BBCiPlayer) July 17, 2016
Pizza Express
— PizzaExpress (@PizzaExpress) July 17, 2016
Lyst
Happy #WorldEmojiDay Today, be more like @Caradelevingne!! pic.twitter.com/YuBe1Szgxb
— Lyst (@lyst) July 17, 2016
ITVBe
There aren't enough emojis to say how excited we are for #TOWIM this weekend..! @OnlyWayIsEssex #WorldEmojiDay pic.twitter.com/AuGji3BRta
— ITVBe (@ITVBe) July 17, 2016
McDonald’s UK
Happy #WorldEmojiDay! pic.twitter.com/4vFKx2JfnF
— McDonald's UK (@McDonaldsUK) July 17, 2016
Amazon Video UK
Happy #WorldEmojiDay! What emojis are you feeling after last week's finale? #Outlander pic.twitter.com/2vEkYmFZDx
— Amazon Video UK (@AmazonVideoUK) July 17, 2016
Coca-Cola GB
Raise your #Coke for #WorldEmojiDay! Show us your favourite emoji! #TasteTheFeeling pic.twitter.com/jk9drOZ9Ew
— Coca-Cola GB (@CocaCola_GB) July 17, 2016
Paralympics GB/ Scope
Thanks, @scope, and Happy #WorldEmojiDay! (We these)#GoParalympicsGB https://t.co/Wj79Lbsdgf
— ParalympicsGB (@ParalympicsGB) July 17, 2016
KitKat
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— KITKAT (@KITKAT) July 17, 2016
Carling
So #WorldEmojiDay is a thing? Ok...
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— Carling (@carling) July 17, 2016