The research includes 4,586 separate pieces of work from 1,886 agencies and involved 737 executive creative directors, 387 chief creative officers, 2,279 creative directors, 411 creatives, 1,485 copywriters, 1,846 art directors, 214 planners and 731 designers.
The points total was made up of winners taken from a global array of the industry's top awards, including D&AD, Cannes Lions and the Clios, among many more.
Perhaps unsurprisingly, America was found the be the most successful country for total award wins which totaled 6026 points, followed by Australia with 2436 points and India scored 2248 points for the year. The United Kingdom came fourth with 2164 points and fifth was Brazil with 1960 points.
Below are lists of the winners and the number of points they accrued from their award wins throughout 2017.
Top 10 Networks
| Agency | Points |
| BBDO | 3999 |
| Ogilvy | 2586 |
| McCann | 2532 |
| DDB | 1861 |
| Publicis | 1402 |
| TBWA | 1345 |
| Leo Burnett | 1299 |
| JWT | 1249 |
| Y&R | 1105 |
| Grey | 803 |
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Top Holding Companies
| Company | Points |
| Omnicom | 7823 |
| WPP | 6150 |
| IPG | 3480 |
| Publicis | 3298 |
| Dentsu Aegis | 1413 |
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Top 10 countries for Creativity 2017
| Country | Points |
| United States | 6132 |
| Australia | 2436 |
| India | 2248 |
| United Kingdom | 2198 |
| Brazil | 2050 |
| Japan | 1650 |
| France | 1596 |
| Canada | 1583 |
| United Arab Emirates | 1571 |
| Spain | 1449 |
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Top 10 Media Agency Networks
| Network | Points |
| Mindshare | 168 |
| OMD | 151 |
| PHD | 115 |
| Starcom | 102 |
| UM | 68 |
| Mediacom | 64 |
| Havas Media | 61 |
| MEC | 43 |
| Initiative | 28 |
| Zenith | 6 |
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Top 10 Agencies for Creativity
| Agency | Location | Points |
| Clemenger BBDO | Melbourne, Australia | 799 |
| AlmapBBDO | Sao Paulo, Brazil | 601 |
| BBDO | New York, USA | 518 |
| McCann | New York, USA | 507 |
| Betc | Paris, France | 430 |
| ColensoBBDO | Auckland, New Zealand | 397 |
| Dentsu | Tokyo, Japan | 397 |
| ImpactBBDO | Dubai, UAE | 43 |
| David | Miami, USA | 28 |
| adam&eveDDB | London, UK | 309 |
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Top 10 most awarded Campaigns
| Campaign | Client | Agency | Points |
| Meet Graham | Transport Accident Commission | Clemenger BBDO Melbourne | 533 |
| Fearless Girl | State Street Global Advisors | McCann New York | 308 |
| Like my Addiction | Addict Aide France | Betc France Paris | 212 |
| The Refugee Nation | Amnesty International | Ogilvy New York | 199 |
| Hungerithm | Mars Chocolate Australia | Clemenger BBDO Melbourne | 172 |
| THE IMMUNITY CHARM | Ministry of Public Health, Afghanistan | McCann India | 160 |
| Evan | Sandy Hook Promise USA | BBDO New York | 160 |
| Made Possible by Melbourne | University of Melbourne | McCann Erickson Melbourne | 159 |
| Google Home of the Whopper | Burger King | David Miami USA | 154 |
| IKEA: Cook this Page | IKEA Canada | Leo Burnett Canada Toronto | 147 |
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Top 10 Clients
| Client | Location | Points |
| Transport Accident Commission Australia | Australia | 556 |
| State Street Global Advisors | United States | 256 |
| S.C.Johnson ~U.S.A. | United States | 228 |
| DKSH Thailand Ltd. | Thailand | 211 |
| Sagawa Shoyu | Japan | 209 |
| AP Thailand | Thailand | 197 |
| Twitter | United States | 188 |
| Adidas India | India | 181 |
| Donate Life America | United States | 179 |
| Addict Aide France | France | 179 |
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Top 10 Chief Creative Officers
| Rank | Name | Company | Points |
| 1 | Ant Keogh | Clemenger BBDO Melbourne Australia | 736 |
| 2 | Sean Bryan | McCann New York USA | 585 |
| 3 | Eric Silver | McCann New York USA | 575 |
| 4 | Luiz Sanches | AlmapBBDO Brazil | 413 |
| 5 | Greg Hahn | BBDO New York USA | 388 |
| 6 | David Lubars | BBDO New York USA | 366 |
| 7 | Joe Sciarrotta | Ogilvy & Mather Chicago USA | 338 |
| 8 | Stephane Xiberra | Betc France | 331 |
| 9 | Joyce King Thomas | McCann New York USA | 310 |
| 10 | Prasoon Joshi | McCann India | 275 |
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Top 10 Executive Creative Directors
| Rank | Name | Company | Points |
| 1 | Bruno Prosperi | AlmapBBDO Brazil | 470 |
| 2 | Fadi Yaish | Impact BBDO UAE | 331 |
| 3 | Ben Tollett | adam&eveDDB UK | 268 |
| 4 | Richard Brim | adam&eveDDB UK | 263 |
| =5 | Matt Lawson | McCann Erickson Melbourne Australia | 254 |
| =5 | Paul Chan | Cheil Worldwide Hong Kong | 254 |
| 7 | Nancy Hannon | Ogilvy & Mather Chicago USA | 242 |
| 8 | Wisit Lumsiricharoenchoke | Ogilvy Group Thailand | 210 |
| 9 | Jon Wagner | Ogilvy New York USA | 199 |
| 10 | Saharath Sawadatikom | CJ Worx Thailand | 197 |
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Top 10 Creative Directors
| Rank | Name | Company | Points |
| =1 | Evan Roberts | Clemenger BBDO Melbourne Australia | 752 |
| =1 | Stephen De Wolf | Clemenger BBDO Melbourne Australia | 752 |
| =3 | Benjamin Yung Jr | AlmapBBDO Brazil | 332 |
| =3 | Marcelo Nogueira | AlmapBBDO Brazil | 332 |
| 5 | Pernil | AlmapBBDO Brazil | 312 |
| 6 | Tom Murphy | McCann New York US | 308 |
| 7 | Andre Gola | AlmapBBDO Brazil | 295 |
| 8 | Bastien Baumann | McCann New York US | 243 |
| =9 | Mark Bruker | Ogilvy & Mather Chicago USA | 218 |
| =9 | Luissandro Del Gobbo | Ogilvy & Mather Chicago USA | 218 |
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Bespoke reports revealing insights about your agency’s performance are available on request. Please contact sam.scott@thedrum.com for more information.
