Carabao introduces GIF series with Chelsea players Eden Hazard, Willian and Marcos Alonso
Chelsea Football Club's sponsor Carabao has unveiled an exclusive series of GIFs with players such as Eden Hazard, Willian and Marcos Alonso.
Carabao introduces GIFs series with Chelsea players Eden Hazard, Willian and Marcos Alonso
The GIFs are devised by W and produced with Chelsea FC ahead of their UEFA Champions’ League clash with Barcelona FC. Each GIF is inspired by popular emojis and memes, from ‘dirt off your shoulder’ to the ‘mic drop’. The GIFs are created to cater to Chelsea’s fanbase and Carabao drinkers globally in Thailand, Vietnam, China and Brazil.
The GIF that keeps on giving
Get your @ChelseaFC GIFs here: https://t.co/ACIRZXN5LV pic.twitter.com/01TYucbfCW
— Carabao (@CarabaoUK) March 14, 2018
John Luck, chief marketing officer at Intercarabao said: “Social media comes alive during any big football match and we wanted to help Chelsea fans celebrate and commemorate every match day moment in a way which is unique to their club. Working with W we’ve brought to life a series of popular memes and emojis starring the players themselves – hopefully Chelsea fans will get to ‘drop the mic’ on Wednesday after a successful evening in Barcelona.”
The campaign, which also features David Luiz, Tiemoue Bakayoko and Antonio Rudiger, is the latest in a series of campaigns from W working with Chelsea and Carabao following last year’s cheeky ‘Wins. Not wings.’
Warren Johnson, chief executive officer and founder of W, said: “Carabao has made great strides since launching in the UK and we are thrilled to work with them to again develop and launch such innovative and exciting work. Our brief was to create content which can connect with fans all over the world while keeping the brand at the core. Once again, we’ve demonstrated the agency’s agility, creativity and ability to amplify across PR, social and digital.”
