The DADI Awards 2018 entry deadline looms with judges from BBC Worldwide, TSB, Canon and more
The Drum Awards for the Digital Industries (DADIs) are back for 2018 and you can now enter your best work which will be judged by industry experts from Huge, TSB, Virgin Trains East Coast, BBC Worldwide, AKQA, Universal Music UK, Karmarama, British Airways, Canon Europe and more.
2017's Grand Prix winners, LadBible
These awards have been recognising and rewarding the very best in digital for the past 12 years. This year the judges want to see those who have pushed the limits and created innovative work.
Virgin Trains East Coast’s head of ecommerce and retail technology, Kristal Ireland said: “I’m looking forward to hearing from brands who have pushed the agenda and truly led on the digital narrative this year. Brands who have put the customer front and centre of their digital activity, utilising the wealth of opportunity that digital brings for enhancing the customer experience and pioneering digital innovation.”
As chairman of the judging panel from the inaugural event, Podge Events founder Phil Jones vouches for the quality of the judges and the independence each judge has when making decisions on awards. He said: “Everyone genuinely has a fair chance of picking up a DADI if the work is good enough. Every year there are surprises in the shortlisted work.”
In 2017, LadBible Group took home two awards, including the coveted Grand Prix.
The DADIs is open internationally to agencies and brands who are producing effective and innovative digital work.
Judge and global director of digital marketing, digital studios, BBC Worldwide, Anna Rafferty said: “I want entries to begin by hearing about the ‘why’ - what was the need, what was the insight? Then explain what you did and how you did it (and why that was interesting) and finish with a flourish of ‘so what’ - the results. It’s not rocket science, but every entry should be a three-act play.”
The entry deadline is Thursday 5 July, download your entry pack now and show the industry the outstanding work you have been producing.
These awards are sponsored by Shazam.