Meet The Drum Marketing USA Awards judges: Pinterest, Diageo, Coty, Accion
The Drum Marketing Awards are designed to ensure individuals, agencies and in-house marketing teams get the recognition they deserve for producing amazing work. We are now bringing the awards to the US.
Our judging panel include industry experts from: Pinterest, Diageo, Coty Inc, Accion, The Sak Brand, CA Technologies, Situation, UK Department for International Trade, Empire State Development, Madison Square Garden Company, United States Tennis Association and Borro Private Finance.
Following are five of our stellar list of judges:
Pinterest
Yolanda Lam
head of agency partnerships
Yolanda Lam is head of agency partnerships at Pinterest, where she leads a team responsible for developing agency relationships and partnerships. Lam played a pivotal role in the development of the agency team in early 2016, and ensured the agency point of view is a critical input into how Pinterest scales its business. Before joining Pinterest in 2014, Lam was the senior vice president, digital group client director at MediaVest and also served as an early stage Googler who helped launched their AdSense business.
I believe industry awards can serve a greater purpose in marketing: to showcase and elevate the very best in what we do. Award-winning creative will also inspire the next generation of marketers to develop best in class campaigns.
Accion
Jim Rosenberg
chief communications officer
Jim Rosenberg is the chief communications officer of Accion, a global nonprofit focused on financial inclusion. There, he leads all aspects of brand and strategic communications. Previously, Rosenberg was UNICEF's chief of digital strategy, where he led digital transformation resulting in strong growth in reach and engagement, as well as a 2015 Webby for video. He has nearly 20 years of media and communications experience. As the World Bank Group's head of online and social media, Rosenberg played a key role to create a coherent, global approach to digital communications, introducing the Bank to a new, younger audience in emerging markets.
There's so much good work out there. It's critical to be super focused on what really differentiates your campaign or concept from others. I always look for how well an entry enabled a strategic objective for the client or the organization. Articulating that impact clearly is essential.
Coty Inc.
Emily Wasserman
manager, global digital innovation
Emily Wasserman is a leading member of the digital innovation team at Coty Inc. overseeing a portfolio of over 72 international brands including Marc Jacobs, Burberry, Tiffany, Gucci, Covergirl, Bourjois, and Wella. Through her work, she focuses on smart implementation of emerging technologies, strategic partnerships with major platforms, as well as innovative business models.
Take chances. It's easy to replicate what works; however, with an industry that is changing at an ever increasing pace, there will come a time when your acquisition strategy, or targeting capabilities, for example, become less effective. You will be forced to think outside of the box. Don't be afraid to work with platform partners, innovate, and pilot new products and ways of working.
The Sak Brand Group
Aaron Duncan
chief marketing officer and creative director
Aaron Duncan is chief marketing officer and creative director for The Sak Brand Group, one of America's top leather and hand-crocheted accessories companies, where he oversees all consumer touch points for The Sak and Sakroots brands. Prior to joining The Sak, Duncan held various brand marketing leadership roles at iconic companies such as Mattel's vice president global softlines, consumer products and senior vice president and creative director at Playboy's Global Licensing Division. During his tenure at Playboy the licensing business grew from $75 million retail sales in 1998 to over $1.6 billion.
From the entrants, I'd like to see visually stimulating, authentic storytelling that transcends generations. Something that allows you to dream of attaining. Positive, uplifting and problem solving content that makes you want to try the product/service as message is so compelling.
Diageo
Neil Shah
global marketing director
Neil Shah is global marketing director for Smirnoff at Diageo. In his role he leads key global initiatives for Smirnoff across brand strategy, ATL, BTL and Innovation, with a key focus on the Africa and India regions. Prior to Diageo, Neil held various marketing roles at Virgin Media and began his career agency-side at Splendid Communications. He is passionate about embedding brands in culture, brand purpose and brand turnarounds.
This year's entrance should really think about the efficiency and effectiveness of their work – across the creative and the way in which it was deployed, how were you able to make the most of the budget and drive maximum reach and impact?
The deadline for entries has now passed, but yhou can still enter by applying for an extension. Please contact Courtney Johnson for more details.