Signal bolsters its consultancy team with third senior hire
Digital and data specialist agency, Signal, has expanded its consultancy offering with the appointment of David Hammond to a consultant position.
Hammond began his career at Accenture, before working as a freelance strategist advising brands like Tesco, Nokia and McDonalds on marketing and digital strategies. He will bring these skills and this experience to Signal’s clients, where he will be responsible for identifying and progressing their business and marketing priorities.
Hammond will join Signal’s consultancy team, which is headed up by Ed Knight, former head of marketing transformation for Lloyds Banking Group, and Sam Poole, who leads the agency’s data and insight practice. Following its first full year of operation, the team has brought together the agency’s expertise across data, digital and marketing, enabling clients to improve their in-house capability at a faster pace.
Knight said: “This is a world where clients want to feel enabled and inspired. It’s less about arm’s length agency services and more about supporting in-house teams with the technical depth and experience to make faster progress. Consultancy has historically stepped too far away from the challenges of BAU delivery. Our proposition is all about getting the day-to-day working better, faster.”
Barney Hosey, the agency's managing director, said: “The addition of David to our Consultancy team strengthens our focus on innovative client collaboration, and reinforces our recruitment strategy of hiring people with both consulting and client-side experience. Our ability to advise in-house teams, with the credibility of saying 'we've done this before', makes us more empowering to work with.”
Hammond said: “I’m excited to be joining Signal. The agency combines a strategic approach, with the practical ability to get things done and deliver real improvements for clients.”
Hammond will also be speaking at Signal’s sold out Agile Marketing in the Real World event, which will take place in Edinburgh in November. He will speak alongside best-selling author Neil Perkin and creative strategist Kate Bordwell.
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