Shortlist announced: The Drum Awards for B2B 2021
From combating webinar fatigue to managing never-before-seen supply chain disruption, B2B marketers have been overcoming hurdle after hurdle. While the field was once perceived as secondary to the big budgets and glamorous, celebrity-filled campaigns of B2C, business marketers are adapting quickly to a new and challenging world, making waves as they do.
FedEx has been nominated in the Best Use of Social Media category
The Drum Awards for B2B seek to recognize the marketers and companies behind the year’s most dynamic, effective work. 2021’s winners will be announced on November 18 – register to watch the ceremony here. The full list of nominees is below.
As part of The Drum’s ongoing commitment to supporting business marketers and to sharing best practice from around the world, B2B WorldFest is returning in November. Presented in partnership with Stein IAS and with support from LinkedIn, this two-day festival is packed with content, from wall to virtual wall, on four topics vital to accelerating growth and success: creativity, culture, transformation and strategy. See the full agenda here.
Best Response to Change
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CDE Group
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Cocktail Academy
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Constant Contact In-House Creative Team
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DHL Supply Chain
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Golin for Collinson
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Mower for Iroquois Healthcare Association
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Twitter
Best Use of Emotion in B2B marketing
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Doremus & Co for Lego
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Gyro for Sentry
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MRM for Panasonic Corporation of North America
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OMNE for McCain
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True for Mondi
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Wunderman Thompson UK for BT
Best Pro-Bono Campaign
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InfuseMedia
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Red Lorry Yellow Lorry for FemTech Lab
Best B2B Agency Promotion
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Earnest
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Just Global
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LogicLogicMagic
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Mower
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Rise Interactive
Best Internal Company Event
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Ciena
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Deloitte
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Michelin Reifenwerke AG & Co KGaA
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Mower
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Stein IAS
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The Why Agency Ltd for Citrix
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Yahoo
Best Direct Mail
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Havas CX Helia for Toolstation
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Intelligent Demand for Comcast Business
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LinkedIn
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Sharper B2B Marketing for Panasonic Toughbook
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Twogether for Salesforce
B2B Print/Illustration or Imagery
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Addleshaw Goddard
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Doremus & Co for Lego
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Rooster Punk for Imagen
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True for Mondi
Best B2B D&I Program/Initiative
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Altimetrik
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Earnest
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Facebook UK
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Google
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Yahoo
Best B2B Rebrand
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Brave for Orluna
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Dentsu Singapore for NCS Pte Ltd
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Invicomm
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MRM for SAIC
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Superscript
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The Croc
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Where Giants Roam
Best B2B Educational Series
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CNBC Catalyst
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Gyro for McCain Foods
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Lime Venue Portfolio for Lime Venue Portfolio
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Samsung Electronics America & Merkle for Samsung
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Silver Agency for Dell Technologies
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Thinkbox
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Wunderman Thompson UK for BT
B2B for Good
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Cisco Philippines for Cisco
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Formula Media for The Prince’s Trust
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Green Dot Agency for Deloitte’s Financial Services Practice
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Malwarebytes
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Mower
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Oracle for Oracle
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Rooster Punk for Opayo
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The Access Group
Best Employee Communications Campaign
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Dentsu Singapore for NCS Pte Ltd
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Michelin Reifenwerke AG & Co KGaA
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MVF
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Verticurl
Best B2B Solutions Provider
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Adobe
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Anura.io
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Brand Metrics
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Cisco Philippines
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Fundamental Media
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Yext
B2B Rising Star
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Adam Hardie, Retina
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Anna Blades, Don’t be Shy
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Charles Barkham, Punch!
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Heather Mellinger, Verticurl
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Rosie Challis, Just Global
B2B Brand of the Year
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Lycored
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Pleo
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The Trust: The Wall Street Journal, Barron’s Group
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TikTok for Business
B2B Agency of the Year (Small)
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Gravity Global
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Retina
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Rooster Punk
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The Croc
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TMW Business
B2B Agency of the Year (Medium)
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Harvard
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Just Global
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MRM
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Stein IAS
B2B Agency of the Year (Large)
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Merkle B2B
Marketer of the Year
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Aruna Ravichandran, Webex by Cisco Systems
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Jennifer Bunting, LinkedIn Marketing Solutions
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Zev Ziegler, Lycored
B2B In-House Agency of the Year
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Bloomberg Media Studios
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Bullitt Group
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Pleo
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Yahoo
Martech Hero
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Stein IAS
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Don’t be Shy
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Verticurl
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Retina
Best Use of Social Media
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Electric House for Citroën
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FedEx for FedEx
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Gravity Global for Embraer
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Twitter – ‘BBC Dad – Conversation Settings’
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Twitter – ‘#BestOfTweets Brand Bowl LV’
Best TV/Video/Audio Campaign
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DentsuMcgarryBowen for American Express
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Doremus & Co for Vonage
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Doremus & Co for Lego
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Just Global for Proofpoint
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McIntosh Laboratory Inc
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Twitter
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Yellow New Zealand & HeyYou for Yellow New Zealand
Digital Transformation Initiative of the Year
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DigiCert In partnership with AuthIndicators (BIMI) Working Group
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Hearts & Science for AT&T Business
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Segro and VMI Studio
Best Limited Budget Campaign
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CNBC Catalyst
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Digital Radish for LifeWorks
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Just Global for Proofpoint
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OneGTM for Zen Internet
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Sharper B2B Marketing for Panasonic Toughbook
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Stein IAS for Trelleborg
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TMW Business for Cyberfort Group
Best Use of Artificial Intelligence
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Just Global for F5
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ProQuo AI for CleanCo
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Yext
Best Omnichannel Campaign
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Gravity Global for Embraer
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Mower for Iroquois Healthcare Association
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True for Mondi
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True for Click Travel
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Yellow NZ & HeyYou for Yellow New Zealand
Best Demand-Generation Campaign
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Doremus & Co for NI
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Merkle B2B for Workday
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Mower for Iroquois Healthcare Association
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Shaped By for Nutanix
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Stein IAS for Trelleborg
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The Marketing Practice for O2 Business
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Yellow NZ & HeyYou for Yellow New Zealand
Best Content Marketing Campaign
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CNBC Catalyst
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Digital Radish for Exasol
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Gravity Global for Embraer
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MRM for Microsoft
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NTT in Partnership with The Trust: The Wall Street Journal, Barron’s Group
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Publicis Sapient
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Twitter
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Wyatt International Ltd for Pandrol
Best B2B Brand Campaign
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Gravity Global for Sage
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Harvard for Square and Mastercard
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Rizzello Creative for Schroders
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TikTok for Business for TikTok
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Yellow & HeyYou for Yellow New Zealand
Best B2B Thought Leadership Strategy
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ACI Worldwide
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DHL Customer Solutions & Innovation
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Foundry 360 for CVS Aetna
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Shaped By for Nutanix
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Twitter
Best Product Launch
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April Six Mobility for ScaniaUK
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Doremus & Co for Lego
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Fireworx for Adey
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Gravity Global for Sage
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Stein IAS for Duracell/Procell
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The Think Tank for Asendia
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Twitter
Best Use of Data/Insights
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ACI Worldwide
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Havas CX Helia for Toolstation
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Mower for Iroquois Healthcare Association
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Spotify Advertising
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Twogether for Hitachi Vantara
Best Corporate or Brand Website
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93 Digital for Kadence International
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Brave for Orluna
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Retina for Kloudspot
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Spotify Advertising
Best OOH Campaign
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NO S
Most Innovative or Creative Use of Content
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Digital Radish for Exasol
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Impact.com
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Retina for Kloudspot
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Yahoo
Best Use of Personalization
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Intelligent Demand for Ping Identity
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UBS in Partnership with Spark Foundry and The Trust: The Wall Street Journal, Barron’s Group
Best Use of Programmatic
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EssenceBT
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Hotwire for Honeywell
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Kingpin Communications for DigiCert
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True for Bullitt
Best PR Campaign
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ADP
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Citizen Relations for P&G Professional
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Golin for Collinson
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Nexus Communications for British Lion Egg Processors
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Say Communications Limited for Universal Robots
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The Marketing Practice for O2 Business
Best Native or Sponsored Content Program
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CNBC Catalyst for UK Department for International Trade
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Doremus & Co for NI
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Euronews for Accenture
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UBS in Partnership with Spark Foundry and The Trust: The Wall Street Journal, Barron’s Group
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Wells Fargo
Best Use of Emerging Tech
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Novacom for Chevron
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Segro and VMI Studio
Best Use of Data/Technologies Across Marketing Activities
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ScoreApp
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Spotify Advertising
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Tofaş & Tanı for Tofaş
Best In-Customer Experience, Live or Virtual Event
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Adobe
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Callsign
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Emarsys
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Hotwire for Zoom
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Nucco for UBS Asset Management
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ODI, The Business Narrative, Philpott Design, AlLegory Communications
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Twogether for Ellucian
Best Digital Campaign
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Gravity Global for Embraer
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MRM for Microsoft
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Retina for Jumio
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Rizzello Creative for Schroders
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The Think Tank for Asendia