Harder Than You Think and AnalogFolk reveal opening film for Cop26
A film created to officially open the Cop26 climate summit in Glasgow this week has been created by production company Harder Than You Think (HTYT).
The short movie, called Earth To Cop: Action This Day, was screened this morning (1 November) at the conference's opening ceremony.
It presents perspectives on climate change, using cellphone footage from around the planet – featuring both the beauty of planet Earth, and the damage done to it by human industry – set to an original composition by Academy Award-winning composer Steven Price.
The short, produced independently by HTYT, will be distributed via a partnership between Bloomberg, wildlife charity WWF and TikTok. HTYT also produced and directed the opening ceremony itself, with support from AnalogFolk.
Greg Nugent, co-founder HTYT said: “Cop is the most important meeting most of the world has never heard of. The most powerful advocate and campaigner for positive action and change is our planet itself. The opening ceremony - Earth to Cop - aims to ensure its voice is heard loud and clear, in the room, when the leaders are at Cop. Our planet is speaking truth to power.”
Agency AnalogFolk supported the digital executions for the COP26 opening ceremony, creating a branded preview site and a website hosting the film. The digital creative shop is also backing the campaign by organizing its social activity and digital out-of-home, while also providing digital assets for the ceremony.
Bill Brock, founder of the AnalogFolk Group, said: “Having the opportunity to be a part of Earth to Cop and Cop26 – the most important meeting in the history of the planet - is such an honour for AnalogFolk Group. Our strategy and creative work for the project aligns perfectly with our company ambition to be an impactful agent of change, for people, brands and society, in pursuit of a better world. So when Greg asked us to partner with him, we jumped at the opportunity.”