Ad of the Day: Guinness captures the infectious passion of African football fans
The stout brand hopes to celebrate the power of football fandom in the run-up to the Fifa World Cup.
Set in a bustling Nigerian football viewing center (an extension of stadiums in many African cities), ‘Brothers’ tells the story of two siblings bound by their love of the beautiful game.
Miracle and his brother Abidemi use their infectious passion to bring the community together and watch various matches socially. For Miracle, who is blind, football isn’t just about what we see – it’s how it makes us feel.
The work is the latest addition to the ‘Black Shines Brightest’ campaign from Guinness that launched last year. According to the brand, it has led to 1.5 million new Guinness drinkers across Africa.
Credits
Client: Diageo
Brand: Guinness
Campaign title: Brothers
Client name: Olawale Adetula
Creative agency: AMV BBDO
Chief creative officers: Nadja Lossgott and Nicholas Hulley
Creative director: Nadja Lossgott and Nicholas Hulley
Creative team: Ben Smith and Dan Kennard
Agency planning team: Joe Smith
Agency account team: Ella Dolding and Elana Murphy
Agency producer: Leo Rowbotham
Media agency: PHD and OMD South Africa
Production company: Giant
Director: Paul Ward
Production co-producer: Emma Lundy
Edit: Xander van der Westhuizen and Emily Bussac, Strangelove
Post-production company: Unit
Color grading: Alex Greory, No8
Sound studio: Sam Ashwell, 750mph
Audio post-production: 750mph
Business affairs: Maxine Thompson
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