Coca-Cola brings Sprite & Coke together for the first time in ad inspired by The Bear

By Hannah Bowler, Senior Reporter

January 2, 2024 | 3 min read

Coca-Cola taps The Bear creator for its ‘New Guy’ campaign, showing the ‘magic and chaos’ of family occasions.

For the first time in The Coca-Cola Company’s more than 130 years of history, the FMCG giant has created a campaign that weaves together multiple products in one advert.

The showrunner and creator of the hit Hulu show The Bear, Christopher Storer, is behind the 90-second hero film.

‘New Guy’ sees a man meeting his girlfriend’s family for the first time, at her family home, over a sports game. Coca-Cola said the spot celebrated the “magic and chaos” of getting together with family and friends.

Coca-Cola, Sprite, Smart Water, and Honest Kids juice all feature in the campaign.

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Agency: Majority

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Creative director: Nicolo Giarrano

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