Coca-Cola celebrates everyday greatness with diverse athletes for the Paris 2024 Olympics
The cola giant’s latest campaign celebrates everyday greatness as the Paris Olympics begin today.
The Team USA athletes in Coca-Cola’s campaign include Alex Morgan, Alyssa Naeher and Anna Hall, among others. / Credit: Coca-Cola
The Coca-Cola Company, the longest-running partner of the Olympic Games, has launched its comprehensive global marketing campaign, ‘Celebrate Everyday Greatness,’ in the United States and Canada this week.
This initiative highlights the magic of everyday moments and the unifying spirit of the Olympic and Paralympic Games, which start in Paris today.
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The campaign showcases a diverse group of athletes from Team USA and Team Canada, including Athing Mu, Alex Morgan, Penny Oleksiak, and Bobby Finke, who represent various brands under Coca-Cola’s portfolio, such as Powerade, Core Power, Smartwater and Minute Maid.
The Paris 2024 theme, ‘Celebrate Everyday Greatness,’ extends the company’s global message for Paris 2024, focusing on the extraordinary in the everyday.
Coca-Cola’s North American campaign features a soon-to-be-released television commercial aimed at building excitement for the upcoming Olympic Games. This follows previously released commercials from Powerade and Core Power.
Additionally, the campaign includes an engaging digital experience where consumers can scan QR codes on limited-time packaging to enter for a chance to win daily and grand prizes. Cross-platform media partnerships with NBCUniversal and CBC further amplify the campaign’s reach.
The campaign involves activations from several brands across the Coca-Cola portfolio. Renowned athletes such as Alex Morgan, Alyssa Naeher, Simone Biles and Tatyana McFadden from Team USA, alongside Aaron Brown, Kadeisha Buchanan and Sean McColl from Team Canada, are featured. These athletes represent various sports, nationalities, abilities and genders, which the brand says embodies the diversity of Coca-Cola’s beverage portfolio.
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This marks the second major North American campaign for Coca-Cola this year, following the ‘New Guy’ campaign in January.
A partner of the Olympic Games for 96 years, Coca-Cola has been present at every Olympic Games since 1928. The campaign’s social and digital content debuted on Monday, with the TV commercial set to release in July, running until mid-August.
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