The (many) advantages of a DOOH planning tool

Here the team at Hivestack by Perion outline five advantages of using a planning tool for your digital out of home campaigns.

Programmatic digital out of home (DOOH) advertising has emerged as a game-changer in reaching target audiences out of the home in an effective and efficient manner. To maximize the potential of DOOH campaigns, adopting a sophisticated planning and forecasting tool is paramount to a seamless process and delivery.

Here are the top five advantages to adding a DOOH planning tool into your strategy.

1. Visualize performance for informed decisions

A DOOH planning tool offers insights and visualizations, providing a clear picture of campaign potential. From estimated impression avails to audience data, advertisers can make informed decisions based on comprehensive analytics. Visualizing campaign strategy allows for quick adjustments and optimizations, ensuring campaigns stay on track to meet objectives.

2. Strategic recommendations for enhanced results

Unlock the power of data-driven strategy with a DOOH planning tool. Advanced algorithms and predictive analytics provide actionable recommendations to optimize campaign performance. From refining targeting parameters to adjusting creative elements, these tools offer strategic insights to maximize impact and return on investment (ROI).

3. Streamline planning processes for efficiency

Managing a DOOH campaign involves juggling multiple components, from inventory planning to deal negotiations. A planning tool streamlines this complex process by providing a centralized platform for seamless planning and execution. Say goodbye to manual spreadsheets and disparate tools—streamlined planning ensures accuracy, efficiency, and greater collaboration among stakeholders.

4. Generate comprehensive campaign proposals

Collaboration is key in the campaign planning and approval process, and a DOOH planning tool facilitates seamless communication among stakeholders. Advertisers can generate comprehensive campaign proposals encompassing inventory plans, targeting parameters, data insights, and proposed deals—all in one place. 

These proposals can be easily shared for review and approval, expediting the campaign execution process. Furthermore, leveraging a planning tool that is seamlessly integrated into your delivery platform is an additional layer of efficiency and ease allowing users to plan, deliver and measure DOOH campaigns all from one single dashboard .

5. Stay ahead of the competition

By adopting a DOOH planning tool, advertisers gain a competitive edge by leveraging cutting-edge technology and harnessing the power of data. Stay agile, adapt to changing market dynamics, and drive superior results with a tool that empowers you to make smarter decisions and execute campaigns with precision.

From visualizing campaign strategy to generating strategic recommendations and streamlining planning processes, these tools offer a myriad of advantages that can elevate DOOH campaigns to new heights of success. Embrace innovation, harness the power of data, and take your advertising strategy to the next level with a DOOH planning tool.

If you are interested in trying the Hivestack Planner, you can request a demo by contacting us at sales@hivestack.com.