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Tight Briefs

Agency leaders on how to brief them to get the most out of them

How to brief an agency

Most marketing work starts with an agency brief. Excellent work often starts with an excellent brief, while errors down the line can often be traced back to an original sin in the brief/pitch process. So, how to brief an agency in a way to...

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World - 22/03/2022
Air Your Briefs next challenge: Make a radio ad to promote smartwatches

Air Your Briefs next challenge: Make a radio ad to promote smartwatches

With the Pebble Time smartwatch crowdfunding over $10m in two days on Kickstarter and Apple launching its highly anticipated wearable next week, smartwatches are big business. ...

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UK - 02/03/2015
Advertising
Air Your Briefs: Hear the top five 'save Soho' radio campaigns as we reveal the winner

Air Your Briefs: Hear the top five 'save Soho' radio campaigns as we reveal the winner

For our second Air Your Briefs challenge, The Drum and the Radio Advertising Bureau (RAB) asked creatives to come up with a radio campaign to save Soho. ...

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UK - 16/02/2015
Advertising
Air Your Briefs voting: Check out these brilliant campaigns to 'Save Soho' and vote for your favourite

Air Your Briefs voting: Check out these brilliant campaigns to 'Save Soho' and vote for your favourite

For our second Air Your Briefs challenge, The Drum asked you to come up with a radio ad to 'Save Soho'.  ...

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UK - 09/02/2015
Advertising
Air Your Briefs: Second challenge – Create a radio campaign to save Soho

Air Your Briefs: Second challenge – Create a radio campaign to save Soho

Soho is in the spotlight after several celebrities, including Stephen Fry and Idris Elba, signed a petition urging the government to protect the London district from losing its edge. ...

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UK - 02/02/2015
Advertising
Air Your Briefs voting: Check out these great radio ads for driverless cars and pick your favourite

Air Your Briefs voting: Check out these great radio ads for driverless cars and pick your favourite

Last week The Drum and the Radio Advertising Bureau launched our new quick-fire radio advertising contest, Air Your Briefs, by challenging creatives to come up with radio ads to promote driverless cars. ...

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UK - 19/01/2015
Advertising
Air Your Briefs: First challenge – Create a radio campaign to advertise driverless cars

Air Your Briefs: First challenge – Create a radio campaign to advertise driverless cars

The Drum is to call on creatives to Air Your Briefs – a competition which will set them a challenge to create radio adverts as part of an overall ambition to promote the power of radio as an advertising medium. ...

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UK - 12/01/2015
Advertising
Air Your Briefs launches on Monday

It's time to Air Your Briefs! The Drum and RAB to launch new creative contest for radio ads

The Drum is teaming up with the Radio Advertising Bureau (RAB) to launch a radio edition of our popular creative contest Tight Briefs. ...

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UK - 09/01/2015
Advertising
We want you to design a new Union Flag

A Tight Briefs special challenge: Design a new UK flag to be used if Scotland leaves

What should the Union Flag look like if Scotland votes to leave the UK on Thursday? ...

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UK - 15/09/2014
Design
See what happened when three agencies were given just a few hours to tackle a Unilever creative brief at The Drum Live

See what happened when three agencies were given just a few hours to tackle a Unilever creative brief at The Drum Live

At The Drum Live event, we gathered two of the top clients in the UK and three fearless and inventive agencies to take part in a special quick-fire marketing challenge. ...

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UK - 23/07/2014
Advertising
video
Today's World Cup Tight Brief: Create a campaign to cheer up Brazil

Today's World Cup Tight Brief: Create a campaign to cheer up Brazil

They may be the host nation but fans were devastated after Brazil crashed out of the tournament on Tuesday following a dramatic 7-1 defeat to Germany. ...

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UK - 11/07/2014
Advertising

Tight Briefs World Cup Top 10: Keep the Americans interested in football

Although Team USA bowed out of the World Cup after a courageous final performance last...

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UK - 11/07/2014
Advertising

Tight Briefs World Cup Voting: Brands Luis Suarez could promote

Uruguay striker Luis Suarez found himself in a spot of trouble last week after biting Italy's...

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UK - 30/06/2014
Advertising

Tight Briefs World Cup: Top 10 alternative Fifa movie posters

Fifa's new £19m movie 'United Passions' opened in Serbia last week, but sadly it's not set to be...

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UK - 27/06/2014
Advertising
Today's World Cup Tight Brief: Brands Luis Suarez could advertise

Today's World Cup Tight Brief: Brands Luis Suarez could advertise

This week Uruguay striker Luis Suarez was banned from football for four months for biting Italy's Giorgio Chiellini. ...

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UK - 27/06/2014
Advertising

Tight Briefs World Cup: Pick your favourite alternative poster for the new Fifa movie

Fifa has launched a movie about its history in which the 'hero' Sepp Blatter is portrayed...

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UK - 23/06/2014
Advertising

Tight Briefs World Cup: The top 10 FIFA presidential campaign posters

This week, as part of our TIght Briefs World Cup series, The Drum and Paddy Power challenged...

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UK - 20/06/2014
Advertising

Tight Briefs World Cup voting: Pick your favourite election poster for a new Fifa president

For our second installment of our World Cup Tight Briefs competition, The Drum and Paddy Power...

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UK - 16/06/2014
Advertising

Tight Briefs World Cup: The top 10 alternative 2022 World Cup host nation adverts

Brazil 2014 kicked off with a bang last night, but Qatar's selection to host the next World Cup...

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UK - 13/06/2014
Advertising
Today's World Cup Tight Brief: After the Qatar controversy, promote an alternative 2022 World Cup host

Today's World Cup Tight Brief: After the Qatar controversy, promote an alternative 2022 World Cup host

The Drum and Paddy Power's Tight Briefs World Cup kicks off today. ...

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UK - 06/06/2014
Advertising

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Creative leadership panellists at #CEFutureLeaders
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