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Categories Marketing Agencies Creative Media Sustainability Technology

Briefs

A document with multiple sticky notes attached, on a desk next to coloured highlighter pens

15 Nov 2023

3 min read
IPA: ‘Massive lack of alignment’ between marketers and agencies on briefs
Strategy
Journey Further look at how prioritising performance marketing can expand growth.

30 Mar 2022

4 min read
Why brand performance measures are not enough: how marketers can use element of surprise
The Drum Network
brief

17 Aug 2021

5 min read
Time, money and people’s sanity: why the briefing process needs to improve
agency
Chance

23 May 2017

4 min read
How to brand a thriller: an open and shut case for 13th Street
The Drum Network
Getting the video brief right

14 Dec 2016

6 min read
Movidiam’s how-to guide to getting that video brief right
The Drum Network

10 May 2016

2 min read
Agencies should be taking control of client briefs, and getting better ones according to speakers...
The Drum Network

13 Aug 2014

3 min read

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024