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Categories Marketing Agencies Creative Media Sustainability Technology

Localisation

Blurred purple and blue lights over keyboard letters

26 May 2023

7 min read
AI and the future of content: 5 key considerations
The Drum Network
Aerial view of blue parasol among trees

19 May 2023

6 min read
In a crisis, brands should make localism their specialism
The Drum Network
Light shutter effects inside dark graffiti'd tunnel

06 Mar 2023

6 min read
Why the current advertising adaptation model needs an overhaul
The Drum Network
Time lapse of crossroads in Shanghai

28 Oct 2022

6 min read
Five steps to entering new markets online
The Drum Network
Relevance spells out five of the biggest content trends for 2022.

27 Oct 2022

5 min read
Redefining luxury: 5 content marketing trends for 2023
The Drum Network
A goat

14 Oct 2022

4 min read
Forget globalization – ‘glocalization’ is the true catalyst for global agency expans...
The Drum Network
A city scape with blurred lights from lens flare

13 Oct 2022

5 min read
Bad localization harms your brand – can an agency fix it?
Opinion
A microscope up close

13 Oct 2022

4 min read
Global marketing success starts with local human understanding
The Drum Network
A cityscape, blurred by lens flare

10 Oct 2022

8 min read
If you want to go global, you’ve got to move at the speed of culture
The Drum Network

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024