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Erik Saelens
Founder
Brandhome
Opinion
Do people really want brands to get this close to them?
Opinion
Narcissism nightmare: how brands can reach the selfie consumer
Opinion
11 branding trends for 2020 you don't need a crystal ball to see
Opinion
How to avoid your brand trending for all the wrong reasons
Opinion
Why assumption is the mother of all advertising stereotyping
Opinion
When will brands quit selling out in seasonal sales?
Opinion
When will a global brand finally be awarded a Nobel Prize in economics?
Opinion
The only magic of content is that it makes your brand disappear
Opinion
If 'Cannes' were in Norway, would people still go?
Opinion
Why the best advertising in history will always be made by CEOs
Opinion
Why C-suites need more headquarters around the world
Opinion
The party is over: political branding makes way for the personal
Opinion
Why today’s chief executive needs to be the company’s missionary
Opinion
Brand Aid: why the world's 100 biggest brands should form a trillion-dollar humanity fund
Opinion
Airports: the best place-brands that cities aren't using
Opinion
Why frustration is the the biggest driver for problem solving and innovation
Opinion
Why young talent would die for a job with your brand
Opinion
6 reasons the brand value bubble is about to burst
Opinion
Forget data, privacy is the new marketing gold: 10 reasons why GDPR will boost your brand
Opinion
10 reasons why pitching is the biggest illusion of the 21st century
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