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Laura Blackwell

Content Executive

The Drum

Former content executive for The Drum Network, Laura worked on stories from agency leaders for The Drum Network Speaks column alongside reporting on DE&I, and branded content.

Superawesome category winners holding trophy at The Drum's Dadi Awards
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Awards Spotlight: How Diageo painted a relatable picture of underage drinking
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‘It shouldn’t be a jarring experience’: how to effectively engage audiences across digital...
LAN gaming center with arcade machines

‘Brands are guests in that space’: gaming isn’t a channel; it’s a community
'Cannes' sign surrounded by palm trees and terracotta buildings

Rebuilding trust & bridging C-suite gaps: will agencies be attending Cannes Lions 2023?
Girl lying on floor surrounded by TVs
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More than a feeling: resonance via addressable TV is the creative reawakening that adland...
Hand held out and painted in gold

Putting the procurement debate to bed: Blair Enns’s 3 rules for pricing creativity
Young adult woman sat on bench in baggy t-shirt & sunglasses against blue background

Accepting mistakes and ceding control: how is youth culture affecting brands?
Asian woman in focus against dark background

Networking, saying no & tackling nepotism: how WOC get promoted, despite the odds
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What can Gen Z-focused publishers teach agencies about the talent battle?
Hourglass containing blue sand on beach

When pitches go to pot: how can agencies maintain momentum in the pitch process?
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How is tech changing creative industry standards – now and for future generations?
Orange and red abstract painting up close

‘Budget squeezes could create a desperate situation’: how can charities survive 2023?
'If you want peace, work for justice'

‘It’s a lot of soul work’: Ogilvy’s new DE&I director on being an adland activist
Women looking at phone

‘A flag in the sand for authenticity’: what does de-influencing mean for brands?
Two girls in sports kits

Women’s fandom and equality in sport: The Collective on the gaps that need closing
Woman working from home

How should adland support people going through the menopause?
Adidas gazelles, skate park

‘A prerequisite for brands to have purpose’: M&C Saatchi on passions and diversity
People talking over coffee

Salary disclosure & therapy: Impression’s people director on radical transparency
Pregnant couple

Fertility and family friendly workplaces: Iris’s head of people on how to flip the scrip...
Computer generated image of human brain on purple background

‘Marketers must be storytellers’: experts on the humanization of data