Steve Looney

Research director

Opinium
Pet business
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Pandemic sparks a new life with our furry friends
Advantage
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Stop talking testing and start talking optimising
Opinium assess the trends and themes that have emerged during the coronavirus according to their experiment.
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Communicating through a crisis: The five themes most resonant during Covid-19
Black Friday
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Black FriYay or Nay UK?
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How do consumers want their purchases delivered this Christmas?
Opinium tackle ways to engage consumers across channels with their The Most Connected Brands Index.
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Engaging consumers across mutiple platforms: is staying connected as easy as it looks?
Mannequins in a shop window.
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The trouble with department stores: the reasons why shoppers are turning away

Opinium's research director provides three key topics to combat the changing demands of FMCG.
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How can FMCG connect with consumers in 2019 and beyond?
Christmas decorations
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Christmas advert tracker: Who is top of the tree?
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All I want for Xmas is a successful campaign