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Categories Marketing Agencies Creative Media Sustainability Technology

Marketing

From in-depth brand strategy breakdowns to global CMO interviews and the latest ad spend figures, here we bring together all the insights and information the modern marketer needs to succeed.

The Drum's Kendra Barnett sits on a couch interviewing Stagwell CEO Mark Penn
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New

8 min read
Stagwell CEO Mark Penn on AI investment and the evolution of political advertising
politics
audi cars

New

3 min read
Audi rolls out limited-edition pink luxury cars in celebration of Inter Miami partnership
audi
Diamonds

New

6 min read
Diamonds are forever. But will shoppers favor lab-grown brands?
Opinion
George Clooney sits on a sofa holding a cup of black coffee

New

6 min read
Fancy a cup of George? Why Nespresso’s Clooney partnership has worked so well
The Drum Network
Nascar fans
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2 days ago

13 min read
Nascar CMO on why the league is racing to win over younger, more diverse fans
Nascar
Paddy P

2 days ago

7 min read
I flew on Paddy Power’s private jet to the Euros. Here’s what little I remember
Opinion
A bottle of Hellmann's mayonnaise

2 days ago

5 min read
After high-profile snafus, do brands need to rethink relationships with athletes?
The Drum Network

Member Exclusives

The Drum's Kendra Barnett sits on a couch interviewing Stagwell CEO Mark Penn
Premium Item

New

8 min read
Stagwell CEO Mark Penn on AI investment and the evolution of political advertising
politics
Nascar fans
Premium Item

2 days ago

13 min read
Nascar CMO on why the league is racing to win over younger, more diverse fans
Nascar
First Aid Kit but instead its exercise gear
Premium Item

04 Jul 2024

5 min read
Why Asics continues to focus on mental health to differentiate itself from competition
Asics

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Open Mic

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Summer color trends 2024 and how to match them with your brand campaigns

04 Jul 2024

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The 3 step ecommerce development playbook for brands

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Data privacy: Compliance tax or existential business necessity?

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024