Insurance firm appoints Leeds agency for £5m brief
WWAV Rapp Collins Leeds has been appointed to handle Premierline Direct’s £5million marketing account.
The direct commercial insurance company made the decision after hosting a five-way pitch that involved McCann Erickson Manchester, CheethamBell JWT, Gyro and the incumbent Cypher Direct Marketing.
Premierline Direct - a subsidiary of UK insurer Allianz Cornhill, part of the global Allianz Group - has boosted its marketing budget significantly as part of a bid to redefine the brand and develop and expand its acquisition strategy.
WWAV Rapp Collins Leeds’ first work will break in April and plans for 2007 include the launch of two new brands within the business-to-business insurance market.
Co-founder and CEO of Premierline Direct, Barrie Wells said: “We have exciting and ambitious growth targets that require a partnership with an agency of WWAV Leeds’ calibre to help bring them to fruition.”