Aardman Digital creates game for The Donkey Sanctuary
Aardman Digital has created an online game to raise awareness of The Donkey Sanctuary charity.
The 'Me and My Donkey' game is aimed at girls aged 6-11 and challenges players to adopt, feed and nurture their own animated donkey.
"The whole idea is that we engage with a younger audience and players will be able to sponsor the real donkeys Barney, Bramble and Mopsy who are living here at the Sanctuary and become their most dedicated fans," said Marianne Steele, head of fundraising and marketing at the sanctuary in Devon.