Chips don’t lie: Shakira duets with a sandwich
The ad is for potato chips brand Sabritas.
Pop star Shakira has lent her vocal abilities to this campaign from the creative ad agency Isla Mexico.
In the spot, viewers see the Columbian native joined by the singing sandwich called Mr Cheese. They harmonize together in a hotel room to portray that sandwiches feel unhappy and lonely without the addition of chips.
On the ad, Shakira said: “When I saw the Sabritas’ campaign last year, I thought the singing sandwiches were hilarious, so I really enjoyed taking part in this commercial, particularly with this track that I’ve always loved.”
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This film was directed by multi-award-winning director Watta Fernández; with cinematography by Rafa Lluck. It will air in Mexico and sic other Latin American countries.
Rodrigo Grau and Ariel Serkin, chief creative officers and partners at Isla, added: “Impact and meaningfulness were the two guiding words that led the entire workflow with the Sabritas’ team and Shakira. That was the basis for the idea that came afterward of taking our singing sandwiches to the next level. This time, doubling down and getting it to sing in a duet with the world’s number-one artist.”