Ad of the Day: British Heart Foundation murals commemorate football fans taken too soon
The hand-painted work has been crafted sensitively and respectfully, raising awareness of heart disease and making it the best you’ll see today.
Ahead of the start of Euro 2024, ad agency Saatchi & Saatchi has launched a striking new campaign with the British Heart Foundation, commemorating the lives of 12 young football fans whose lives were tragically ended by heart disease.
The poignant work, titled ‘Til I Died’, is built on the insight that many of us are largely unaware of the devastating effect heart disease has on young people. The murals serve as both a memorial and a powerful visual statement, emphasizing the urgent need for greater awareness and research funding to combat heart disease among youth.
Each mural creates a sense of empathy and urgency. They celebrate the lives and passions of these young individuals and highlight the shocking reality that heart disease can strike at any age.
The campaign’s timing, coinciding with the high-profile Euros event, ensures maximum visibility and impact, drawing in football fans and broader audiences alike.
Credits
Campaign Title: ‘Til I Died
Client: British Heart Foundation
Agency: Saatchi & Saatchi
Chief creative officer: Franki Goodwin
Associate creative director: Mia Silverman
Senior creative: Henrik Ridderheim
Senior creative: Pete Ioulianou
Senior creative: Ollie Agius
Head of strategy: Emily Lewis-Keane
Planning director: Jimmy Macaskill
Managing partner: Humphrey Taylor
Business lead: Charlotte Elwig
Account director: Zara Hutchins
Account manager: Tamara Sirandula
Executive production Director: Sam Robinson
Agency producer: Joe Revens
Media buying agency: Phd
Client partner: Claire Bullock
Business director: Laura Farmar
Ooh production agency: Grand Visual
Senior client manager: Georgia Hamp
Producer: Jamie Snow