Global creativity explored in new video series Creativity for Drummies
The Drum is using the world’s largest gathering of top creative minds to launch a new video series, Creativity for Drummies, that will offer insights into what inspires and drives many of the most creative minds in global marketing.
Andrés Ordóñez of FCB Global talks to Lynn Lester
Hosted by The Drum’s managing director of events, Lynn Lester, filming for Creativity for Drummies kicked off at The Drum’s studio just off the Croisette in Cannes, with the initial guests including Publicis Worldwide CCO and LePub CEO Bruno Bertelli, Wavemaker CSO Stuart Bowden, FCB global CCO Andrés Ordóñez, Publicis Groupe Korea and Hong Kong CCO Soo Hee Yang and M&C Saatchi ANZ CCO Steve Coll.
This new series, which sits alongside The Drum’s already well-established Politics for Drummies podcast series, will go inside the minds of the world’s most awarded creative leaders to get insights into the most effective creative work, what inspires their creative ideas, how CCOs challenge and push their teams to get better year after year, as well as looking at topical issues such as how AI and data are impacting the creative process.
Other guests appearing on Creativity for Drummies will include Chris Garbutt, president of Virtue Worldwide, and David Brown, ECD at Adam&Eve DDB.
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Speaking of the new series, Lester said: “Creative minds fascinate me, which is why this series has been born. I want to really dive into the best creative to find out where the best ideas come from and, perhaps more importantly, how those creative ideas are harnessed and developed so that they deliver results and ROI for the client. I’m looking forward to speaking to my guests and getting them to really open up about their creative processes, talk about the challenges they face in their role and reflect on the opportunities that things like AI can offer them in the future.”
The Drum is committed to providing a global stage for top creative minds and The Drum Awards celebrate brilliant creative thinking twice a year. Find out more about The Drum Awards Festival, which is open for entry.