The Drum Show at Cannes: Media.Monks, Adobe, Reckitt & Tripadvisor talk AI
Editor Cameron Clarke hosts a panel of leading players to discuss the pressing issues around AI and the impact it is having on everything marketers and brands are doing.
The Drum's editor Cameron Clarke fires out the questions on data
Sponsored by Media.Monks, joining Cameron to discuss how the exciting new technology is redefining what marketing and creativity can achieve are Henry Cowling from Media.Monks, Ken Reisman from Adobe, Bastien Parizot from Reckitt and Christine Maguire from Tripadvisor.
Artificial intelligence has been with us for many years, but up until now it has lurked somewhere in the background of many of the systems and processes we take for granted. But the launch of tools such as ChatGPT, Otter, MidJourney and Synthesia to name a few have shown the real transformative power of AI.
Watch our panelists talk through the many challenges that AI adoption will bring, while they ponder the incredible opportunities AI will offer brands and marketers tasked with building brands and consumer engagement.