Ad of the Day: Primula puts the squeeze on consumers with new campaign
Squeezy cheese brand returns to TV after hiatus of three years.
Primula has launched a new multichannel ‘Squeeze’ campaign, which includes a TV spot focusing on color-saturated scenes that offer cues to its Original, Chive and Ham flavors.
The campaign, a collaboration between production agency Powerhouse, media agency Alchemy Media and Prohibition PR, sees excitable characters enjoying the condiment in different situations.
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The ad swaps out the word cheese for squeeze, with characters tucking into the likes of “squeezy beans,” “squeezy fries” and “a squeeze burger.”
It launches today in support of new packaging and will appear as a 30-second TV advert, supported by 10-second cut-downs, print, digital media, point of sale and social media.