Ad of the Day: Lil Wayne kept awake by LeBron James playing his track on repeat
The latest Beats By Dre spot is a star-studded, comical affair that engagingly showcases its speakers, and we love it.
It’s hard to imagine a world where any musician would ask people to turn off their music, but that’s exactly the scenario depicted in this Beats By Dre spot.
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In the ad, which was created by agency Mirimar, viewers see rapper Lil Wayne becoming increasingly annoyed as his classic track A Milli is being rinsed at a party thrown by basketball legend LeBron James and his wife Savannah. Wayne delivers a believable performance, with one-liners that raise smiles at his predicament; one that is all too familiar to many people living in apartments.
It cleverly balances humor and celebrity appeal to create a memorable ad, holding that star power quality synonymous with the brand. As ever, Beats By Dre blends entertainment with effective product placement, ensuring that viewers not only enjoy the ad but also remember the brand.