Dynamic Hoka brand film invites nature lovers to soar on the trails
In the Anomaly-led campaign, lightweight running shoes empower trail runners to take on rugged landscapes alongside wildlife.
Today, Hoka, the fast-growing Deckers-owned running shoe and sportswear brand, celebrates the freedom of movement and beauty of nature with the launch of its new Fall 2024 campaign, ‘We Are All Born to Fly.’
At its heart is a stunning anthem film set in the brand’s birthplace, the French Alps. Called ‘Bird’s Eye,’ it was created in collaboration with Hoka’s creative agency of record, Anomaly.
‘Bird’s Eye’ deploys aerial views from the perspective of a falcon gliding over trail runners. Their journey starts at the mountaintop, where runners race alongside the falcon, descending through rocky terrain and lush forests.
Between its dynamic camera work and the vibrant movement of runners, the film captures the pure exhilaration and liberating feeling that comes from a great run powered by a good pair of shoes.
The ad is the latest extension of Hoka’s ‘Fly Human Fly’ campaign, which not only shows that running offers people a sensation akin to flight but positions Hoka as a leading performance running brand.
The global campaign launches today and will be amplified across various channels, including connected TV, out-of-home, digital, owned media and paid social.