UK marketing industry backing Labour says The Drum’s voting intention poll

Our snapshot survey also suggests the nation’s advertising, marketing, media and creative communities will skew further to the left than the public at large.

Some 51% of readers have told us they intend to vote for Keir Starmer’s party, dwarfing the 4.8% wishing to extend the Conservatives’ 14-year term in office.

The big Labour lead is broadly in tune with national polling pointing towards the party winning a historic majority, albeit with a less dramatic vote share closer to 35-40%. But the share of the Conservative vote is much lower than the circa 20% the party has been consistently polling around in the national surveys.

Intriguingly, our research shows Reform toppling the Tories with 7.6% of the vote, albeit with none of these prospective votes coming from anyone classing themselves as having a creative role. Reform’s industry voting intention is also well down on the 15% vote share projected by professional pollsters Ipsos.

Broadly, however, The Drum’s snapshot survey of intention from 105 readers who responded to our quickfire poll yesterday shows left-leaning tendencies, including the Greens strikingly polling at 14.3% versus 9% in the final Ipsos poll.

While we concede that the likes of Ipsos and YouGov might be slightly more seasoned in election polling than we are, it would not be out of character for the advertising and marketing industries to diverge from national opinion.

On this occasion, however, it looks as though the public and adland are in sync on one thing: and that’s the prospect of a large Labour win.

We asked: which party are you intending to vote for in the UK General Election on Thursday July 4?

Labour – 51.40%

Green – 14.40%

Liberal Democrats – 13.30%

Reform – 7.60%

Conservative – 4.80%

SNP – 3.80%

Unsure – 2.90%

Workers Party – 1.90%